THE Philippines is undergoing a digital transformation, with organizations of all sizes embracing technology to drive growth, optimize operations, and stay ahead of the competition. From small
businesses to large corporations, companies are realizing the importance of digital transformation to
remain relevant in today’s fast-paced and constantly evolving digital landscape.
The adoption of cloud computing, artificial intelligence, and other cutting-edge technologies is enabling organizations to streamline processes, improve customer experiences, and gain a competitive edge. As the demand for digital solutions continues to grow, Philippine organizations are leaping and embracing digital transformation in a big way, positioning themselves for long-term success in the digital age.
A case in point is Metro Pacific Agro Ventures Inc (MPAV), parent company of The Laguna Creamery Inc. that manufactures Carmen’s Best Ice Cream and dairy products. They have recently embarked on a
digital transformation journey to implement their SAP enterprise resource planning (ERP) software to
manage business operations and customer relations. This move will help Carmen’s Best automate and
streamline their processes, integrate data, and improve decision-making.
For this undertaking, Carmen’s Best tapped the expertise of Cloud4C, a leading player in the digital
transformation landscape, delivering not just cloud migration services but also enabling organizations to
leverage technology for mission-critical value transformations.
“The assistance of Cloud4C will allow us to automate our ERP and ability to track, control and improve our profitability and resilience. We really look forward to this investment in SAP through our implementing partner Cloud4C,” said Eric Emmanuel Ebro, Chief Finance Officer of MPAV.
Another Filipino company currently on its journey to digital transformation is the ATR Asset
Management Group (ATRAM or ATRAM Group). An independent asset and wealth management
company that offers mutual funds, unit investment trust fund, and trust services, has entrusted Cloud4C
for their data lake projects. ATRAM operates through ATR Asset Management, Inc. and the ATRAM
Trust Corporation. This group manages portfolios consisting of mutual funds, trust assets, insurance portfolios, and real estate for proprietary and third-party clients.
“Cloud4C is very responsive and flexible in their ways of working. They try to understand our
requirements. At the end of the day, it is really knowing what we want to accomplish. It is their
adaptability and responsiveness that really stood out and they have been a really good partner and we
look forward to the next phases of our project,” said Deanno Basas, CEO-Digital of ATRAM Trust
Corporation about their recent data lake project with Cloud4C.
Cloud4C’s unique position in the value chain allows clients to receive end-to-end solutions, from
planning to execution, driving greater outcomes and business value. Cloud4C’s expertise and innovative
approach to cloud technology have made them a trusted partner for organizations seeking to optimize its operations and drive growth. With its focus on delivering real-world solutions and outcomes, Cloud4C
is fast becoming the go-to partner for businesses looking to take their digital transformation journey to
the next level.
“Cloud services are the backbone of modern business, and small businesses are no exception as they
provide these enterprises with the flexibility, scalability, and cost-effectiveness they need to compete with larger organizations. With cloud services, small businesses can easily access the tools and resources they need to grow and succeed without having to invest in costly infrastructure or IT staff. In today’s
fast-paced business environment, small businesses need to be nimble and responsive to stay
competitive, and cloud services are the key to achieving that goal,” according to Edler Panlilio, President
and CEO of Cloud4C.
Cloud4C has a suite of cloud-managed solutions services that allow its clients to modernize their businesses through transformative innovation. Cloud4C has the best network and alignment with all the
global hyperscalers such as Microsoft, AWS and Google Cloud.
IN PHOTO (from left): Deb Deep Sengupta, Cloud4C Global President & Chief Revenue Officer; Eric Emmanuel Ebro, Chief Finance Officer of Metro Pacific Agro Ventures Inc (MPAV); Toby Gatchalian, Chief Commercial Officer of MPAV; and Edler Panlilio, Cloud4C Philippines President & CEO