OnlyFun.PH has launched FollowBet x VMX Live, a new livestreaming feature that combines real-time interaction with digital content creators and online gaming as part of its expansion into interactive entertainment in the Philippines.
The new feature allows users to watch celebrity streamers, communicate with them during live broadcasts, and participate in gaming activities without leaving the livestream interface.
The launch follows the October 8 announcement of OnlyFun.PH as part of FUNaloMAX’s expanding digital entertainment portfolio, reflecting the company’s efforts to integrate creator-driven content with regulated online gaming services.
“OnlyFun.PH is designed to spearhead FUNaloMAX’s expansion towards interactive entertainment,” said Kelvin Kuan, Vice President and Head of Online Gaming at Solaire, the company behind FUNaloMAX.
“Through the platform’s FollowBet feature, we are fostering a community-centered experience that elevates the standards of our local gaming landscape,” Kuan added.
As part of the rollout, OnlyFun.PH has partnered with Viva Communications to bring personalities from its VMX entertainment platform into the livestreaming service.
VMX stars Angeli Khang and Robb Guinto have been named the official brand ambassadors of FollowBet x VMX Live. Both will host regular livestreaming sessions, allowing users to interact and participate in gaming activities alongside them.
Additional VMX personalities are expected to join the platform in the coming weeks as the company expands its roster of participating creators.
Jay Montelibano, Vice President of Viva Communications, said the partnership demonstrates how entertainment companies are adapting to changing audience preferences and emerging digital engagement models.
“Our partnership with OnlyFun.PH through FollowBet x VMX Live offers a fusion that merges pop culture and digital entertainment like you’ve never seen before,” Montelibano said.
Khang described the initiative as an opportunity to connect with audiences through interactive experiences beyond conventional social media platforms.
“Being part of FollowBet x VMX Live is an exciting opportunity because it gives us an avenue to hang out, chat, and play games with our fans in real time,” she said.
Guinto similarly welcomed the platform’s emphasis on building communities around livestreaming and shared entertainment experiences.
OnlyFun.PH said FollowBet operates under the licensing and regulatory framework of the Philippine Amusement and Gaming Corporation (PAGCOR), with measures intended to address age verification, content moderation, data privacy, and responsible gaming.
According to the company, the platform incorporates Know-Your-Customer (KYC) identity verification, content monitoring, broadcast guidelines, and responsible gaming controls.
Suzy Polyanska, Vice President for Player Engagement at OnlyFun.PH, said the company aims to differentiate its service from conventional public livestreaming platforms by integrating creator-led entertainment into an age-restricted gaming environment.
“By bringing creator-led livestreaming into an age-gated environment, FollowBet aims to offer an alternative to open public platforms, where enforcing age restrictions can be more challenging,” Polyanska said.
During the official launch, the company also introduced its “Streamer for a Day” interactive booth, allowing participants to experience hosting live gaming broadcasts and engaging with audiences in real time.
The introduction of FollowBet x VMX Live highlights the growing convergence of digital entertainment, influencer-driven marketing, and online gaming as operators seek new ways to attract and retain users in an increasingly competitive market.
For OnlyFun.PH, the partnership with Viva Communications represents an effort to leverage established entertainment personalities to build audience engagement while operating within the country’s regulated gaming sector.
More information about the platform is available at OnlyFun.PH.