COMPUTER maker MSI has set its sights on further strengthening its presence in the Philippine market by expanding its distribution channel through a partnership with Techtron Systems Corporation.
With the help of Techtron’s network of partners and clients,
MSI thus sets its foot in the corporate and enterprise computing market through its partnership with Techtron Systems Corporation, a spin-off company from Innovista Technologies, Inc., a top distributor of computer hardware and peripherals in the Philippines.
“It is definitely an advantage to have Techtron by our side to fulfill the market penetration that is
necessary in reaching our full sales potential. MSI has considered several distribution partners,
and we are confident that Techtron’s key experience and expertise in the enterprise market will
help us leverage our position in the Philippines,” said Rhyan Sy, the Product Manager of MSI Philippines.
Harnessing the strength of this collaboration, Techtron Systems Corp. will be entitled to the
distribution of MSI’s commercial and enterprise laptops, desktops, monitors, AIO, and
peripherals.
Techtron is also guided by a deep commitment to bringing a diverse product
selection at a low cost to supply the different business sectors while the economy recovers and
demand increases.
“We will also strengthen our customer relationships by better understanding their needs and
requirements through close collaboration with our dealers, ensuring that our products are available and will assist them in their business growth plans,” Martini Chua, Techtron’s VP for Sales and Marketing, emphasized.
In 2020, MSI first unveiled its roster of Business and Productivity laptops in the Philippines: The
Summit, Prestige, and Modern series.
The diversity of the business and productivity series is designed and engineered to deliver
optimized productivity, performance, and efficiency to meet the demands of all business sectors.
All units under these product lines are included in the partnership agreement between MSI and
Techtron.