Thousands of music fans across the Visayas and Mindanao came together for multi-city Tanduay First Five concert series that brought OPM veterans and contemporary hit-makers to the same stage, creating a rare cross-generational celebration of Filipino music.
The Tanduay First Five concerts drew packed crowds at the Grand Capital Mall Open Grounds in Iloilo, the SM Seaside City Cebu Concert Grounds in Cebu, and Davao Crocodile Park & Zoo in Davao.
A major highlight came in Davao, where hip-hop artists Skusta Clee and Flow G shared the stage with rock acts Kamikazee and Parokya ni Edgar. The unexpected mix of artists from different generations and genres gave audiences a chance to see their favorite performers collaborate in one show.
Other concert legs featured singer-songwriter Zack Tabudlo and OPM band December Avenue, whose familiar hits prompted crowds to sing along.
Edzel Ty, Digital Brand Manager of Tanduay, said the concerts stood out from previous editions because they deliberately brought together new-generation and old-school artists, drawing audiences ranging from millennials to Gen Z.
Beyond the performances, Tanduay First Five was positioned as a celebration of music, culture and community, giving fans an opportunity to connect through shared experiences and Filipino music.
Putting together a multi-city show featuring five acts presented logistical challenges, but the concerts proceeded smoothly and drew strong attendance. The response has since fueled calls from fans for the event to return to more cities.
Social media feedback included requests for future concert stops, with some fans already asking when and where the next show would take place.
Although the tour was initially envisioned as a one-time event, organizers told FrontpagePH.com and hinted that another edition could take place next year.
For Tanduay, the event also served as a gesture of appreciation to its longtime customers, whose support has helped sustain its century-old presence in the Philippine spirits industry.
With the strong turnout and cross-generational appeal of this year’s shows, the concert series appears to have found a formula that resonates beyond age and musical preference: bringing Filipinos together through the songs they grew up with and the artists shaping the sound of today.