The Manila Electric Company (Meralco) and its corporate social responsibility arm, One Meralco Foundation (OMF), bagged eight Silver awards at the recently concluded 56th Anvil Awards, held via livestream due to the pandemic.
Dubbed as “the Oscars” of Philippine public relations, the Anvil Awards, recognizes outstanding external and internal public relations (PR) programs, campaigns, and tools that exemplify the highest standards of PR practice in the country.
Meralco received a nomination for the Company of the Year award as its flagship program, Meralco Advisory, won for the 6th time since 2013.
“Meralco Advisory” has been one of the utility firm’s long-running communication programs, and has effectively provided its customers technical information presented in a simplified and creative manner that a lay person can easily understand.
This year, a new category was included to recognize the programs and tools related to COVID-19. Meralco received a Silver Anvil for “Keeping the Lights On in the Time of Pandemic,” a communication management program on keeping its employees safe and well informed of matters related to the COVID-19 pandemic.
Meralco was also recognized for “Meralco Goes Green” internal communications, a campaign launched in 2019 to empower its employees to do their part in living sustainably through various programs and initiatives.
The other awards received by Meralco include “Meralco Digital Press Conferences: Keeping Close with Media and Public Despite Social Distancing,” “Share A Leave/A Day To Give,” “From Farmer to Frontliners,” “No school left in the dark-School Electrification Program” energizes the farthest schools in the country, and “Household Electrification Program.”
The awards are testament of Meralco’s commitment to provide purpose-driven and impactful initiatives that promote sustainability and social good amid a crisis.
