Integrated communications agency M360° PR+Activations is preparing to expand into Singapore and other key Asian markets following a year marked by new clients, regional industry awards, and a growing portfolio of public relations and experiential marketing campaigns.
The agency said its 2026 expansion plans build on what it describes as a shift in public relations toward a combination of digital communications and high-touch, in-person brand experiences as audiences contend with increasing volumes of automated content and online information.
M360° Founder and Managing Director Millet Liberato Simeon was named PR Champion of the Year (Agency) at the Marketing-Interactive PR Awards 2026 in Singapore, an award recognizing agency-side leadership and performance across campaigns, creative execution, and business results.
Simeon and M360° also received recognition for Outstanding Leadership in Integrated PR and Experiential Marketing at the 4th Asian Pillars Awards in Manila. Simeon was named Asian Pillar of Women-Led Excellence in Public Relations and Brand Building and was again recognized at the Global Women of Influence Awards in Singapore.
The agency also received an Excellence in Communications/PR award at the Marketing Excellence Awards Philippines for its Philippine International Hot Air Balloon Fiesta campaign, “PR IN THE AI ERA: How M360 Turned Communications into Cultural Influence.”
The recognitions follow M360°’s Silver Award at the 2025 Marketing-Interactive PR Awards in Singapore for DITO Telecommunity’s “DITO Home 5G WOWFi” campaign. Simeon was also a finalist for PR Champion of the Year (Agency) that year.
Combining live experiences with digital PR
M360° said its strategy increasingly combines live brand activations with digital public relations and strategic storytelling, responding to what the agency sees as renewed demand for face-to-face experiences and human interaction.
The agency is also incorporating Generative Engine Optimization, or GEO, into its communications work. The approach seeks to make authoritative brand information and earned media coverage more discoverable by generative artificial intelligence platforms and AI-powered search services.
“Modern PR is about creating live, meaningful touchpoints that get people talking — both in person and across digital feeds,” Simeon said. “AI can generate text and optimize search, but it cannot feel. It cannot read a room, spark genuine empathy, or recreate the raw energy and emotion of a live experience. PR is fundamentally a human discipline—built on trust, real relationships, and authentic moments that resonate on a gut level,” she added.
One example was M360°’s work for LG Electronics at the National Museum of Fine Arts, where LG OLED AI televisions were presented alongside Juan Luna’s Spoliarium. The campaign received several honors at the 60th Anvil Awards, including recognition for its integration of art and technology.
M360° has also handled other LG press events, including the LG xboom AI launch at Okada Manila featuring musician and producer will.i.am, as well as events at the Korean Cultural Center and National Museum of the Philippines.
Expanding portfolio
The agency operates as an integrated communications partner covering public relations, digital management, events and activations, social media, and influencer engagement.
For DITO Telecommunity, M360° has worked on nationwide product and brand campaigns, including the “DITO Home 5G WOWFi” campaign, which promoted what DITO described as the world’s first 5G RedCap Wi-Fi product for home use.
Its work for the telecommunications company has also included the “DITO sa Puso Ko” campaign featuring Marian Rivera and Dingdong Dantes and a press launch highlighting high-speed 5G Wi-Fi infrastructure at Clark International Airport.
M360°’s other projects have included ShopBack’s 10th anniversary celebrations and communications work for foodpanda and technology distributor Ingram Micro.
In the cultural and educational sector, the agency has handled campaigns for Bonifacio Art Foundation projects including Van Gogh Alive and Monet & Friends Alive at the BGC Arts Center, as well as International Biodiversity Day and Mind S-Cool initiatives for The Mind Museum.
Working with international network partners, M360° has also carried out influencer and key opinion leader campaigns involving brands including Propan TLC, Livity, YSL, Kiehl’s and Lancôme.
Yale Home joins client roster
M360° recently added Yale Home Philippines to its portfolio, with the company appointing the agency to handle public relations, events, brand activations and social media management.
The partnership has included the Yale Smart Shop campaign and retail pop-up activations at True Value and Wilcon Balintawak.
M360° said it will bring its interactive Smart Yale Home Pop-Up to Ace Hardware in October 2026 as part of the brand’s continuing retail campaign.
The agency is now looking beyond the Philippines as it prepares for further regional expansion.
“As we prepare for our upcoming expansion across Singapore, we look forward to bringing this deeply human, high-impact approach to brands across Asia,” Simeon said.