Chinita princess and award-winning actress Kim Chiu was revealed as Tanduay’s calendar girl for 2025, joining the roster of high-profile celebrities, which includes Bea Alonzo, Heart Evangelista, Ivana Alawi, and Ellen Adarna, who have expressed their beauty and aura as they represented the number one rhum brand worldwide.
For Chiu, the “Aura” concept for Tanduay’s Calendar Girl 2025 is a celebration of individuality and authenticity based on the different types of beauty and confidence of each person.
She also added that it was the right moment in her career to become a calendar girl for the number one rhum brand in the world. More than the physical preparation, Chiu greatly focused on her mental readiness for the project and was very happy with the outcome.
“I’m grateful to be the Tanduay Calendar Girl for 2025 and I feel that this is such a powerful moment for me,” Chiu said. “This is a milestone that I’ve never thought of early in my career. It’s a testament of how much I’ve grown and have become not just as an artist and individual but also as a woman.”
Lucio C. Tan III, President of the Lucio Tan Group and Tanduay Distillers, Inc., said the announcement of Tanduay’s Calendar Girl has become both an annual tradition and highlight for many Filipinos that spark excitement, igniting curiosity, and friendly speculation.
“It celebrates not just an iconic campaign, but a legacy of empowerment, artistry, and values that define who we are at Tanduay. For decades, the Tanduay Calendar Girl has symbolized strength, beauty, and confidence, inspiring people across generations. She represents more than a role – it’s a statement of resilience and empowerment, qualities that resonate deeply with our market and our brand,” Tan added.