InLife Sheroes shines the spotlight on Filipino women in its 5th year; launches the InLife Sheroes Awards

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ONCE again, InLife Sheroes shone the spotlight on women, led by Executive Chairperson and InLife Sheroes prime mover Nina Aguas, and InLife Dreamweaver, Megastar Sharon Cuneta, in an afternoon program that celebrated its achievements in the last five years.

Aside from Cuneta, other performers included veteran actress, singer and comedienne Mitch Valdez, multitalented performer Aryn Cristobal, and stand-up performer Nicki Morena. Taking the hosting cudgels was versatile comedienne KaladKaren, who delighted the crowd with laughable antics and anecdotes.

Aguas recalled how from a goal of reaching one million Filipino women three years after its inception in 2019, InLife Sheroes, now at five years old, has reached more than 6.5 million Filipino women through various on-ground and online activities.

InLife Sheroes will reach out to more Filipino women so that they become empowered through financial education and inclusion. This will be done through various digital/online and on-the-ground initiatives nationwide coupled with partnerships with various like-minded organizations.”

InLife Sheroes, InLife’s flagship program for women empowerment, was established in partnership with the  International Finance Corporation, a member of the World Bank Group. It aims to reach out to the relatively untapped segment of the women in the Philippines, especially women entrepreneurs who need life and health protection as well as financial solutions to expand their businesses. InLife Sheroes’ four focus areas are financial literacy, health and wellness, women-specific solutions, and access to social and business networks.

In order to exemplify these, InLife forged strategic partnerships with like-minded organizations such as the Philippine Business Coalition for Women Empowerment, the University of the Philippines – Manila’s Mu Sigma Phi, I Can Serve Foundation, Imaginable Impact, For The Women Foundation, Connected Women and major hospitals in the country among others, aside from its bancassurance partner UnionBank of the Philippines, associate Insular Health Care, and social commitment arm Insular Foundation, Inc.

Recently, InLife launched a critical illness life insurance plan called Resilience Female Cancers, aimed at providing coverage for women who would suffer from nine kinds of cancers such as: breast, ovarian, cervical, and endometrial cancer; uterine sarcomas, malignant mixed mullerian tumors, malignant germ cell tumors, fallopian tube cancer and leiomyosarcomas.

Meanwhile, Cuneta, who is a Shero herself, launched a video series on her YouTube channel, with the first episode discussing the importance of choosing a healthier lifestyle and preparing for the financial impact of health emergencies.

During the anniversary show, InLife also launched the InLife Sheroes Awards. The awards program will honor Filipino women who embody the four pillars of InLife Sheroes: champions of financial education, advocates for physical and/or mental health and wellness, accomplished women who work for the benefit of women and business leaders whose products and services address women’s needs.

Nominations should be accompanied by a 500-word write up on the nominee’s profile, explaining her advocacies and endeavors, and must be sent to inlifesheroes@insular.com.ph from March 12 to August 15, 2024.

For more information on the InLife Sheroes, visit https://www.inlifesheroes.com/.

(MAIN PHOTO: InLife Executive Chairperson Nina Aguas (4th from left) and InLife Dreamweaver Megastar Sharon Cuneta-Pangilinan, who led guests in exchanging Sheroes bracelets representing the bonds formed these past five years and the promise to stand by each other through thick and thin. With them were (from left) host KaladKaren Davila, Mitch Valdez, Aryn Cristobal, and Nicki Morena).

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