[PHOTO L-R] Alexander Tiu & Irene Tiu (Bright Source Industrial Sales), Michael Hsu & Fides Nathalie Hsu (Massive Trading), Raymond Tan (DIY Hardware), Lawrence Chung (MC Home Depot), Lulu Chua (Yatai International Corporation), Leoncio Acapulco Jr. (YIC Northern Mindanao Corp), Norman Campoy (Yatai International Corporation), Diane Dell Uy (Yatai International Corporation), Rosalind Co (Yatai International Corporation), Cherry Ong Lao (Yatai International Corporation), Henry Yang (Yatai International Corporation).
Homegrown power solutions giant Omni Electrical & Lighting has officially launched the “OmniBus,” a mobile experiential showroom designed to bring its latest product innovations directly to communities and trade partners nationwide. The rollout marks the focal point of the brand’s 30th anniversary celebration.
The grand unveiling took place during a major public activation at Central Park, MOA by the Bay. This new initiative represents a major evolution in the company’s regional engagement strategy. For the past seven years, the brand has utilized its “Omni On The Road” campaign to visit over 100 destinations across the Philippines, strengthening ties with local hardware stores, distributors, and trade partners. The introduction of the OmniBus upgrades this model into a more immersive, interactive, and scalable experience.
Derived from the literal definition of omnibus, meaning a collection, the vehicle serves as a roving showcase of the brand’s extensive engineering portfolio. Since 1996, Omni products have been exclusively manufactured by Yatai International Corporation, growing from an initial line of lighting fixtures into a massive catalog of more than 1,000 product stock keeping units (SKUs). The brand’s inventory currently spans three major sub-categories: lighting, electrical, and appliances.
The custom-engineered vehicle features dedicated interior zones, including dynamic product displays and actual working installations. These live setups allow contractors, engineers, and everyday consumers to evaluate the performance and durability of the hardware under real-world conditions. Additionally, the bus is equipped with an onboard conference and meeting area, allowing company representatives to conduct business-to-business (B2B) consultations with regional developers and architects directly from the road.
Company officials emphasize that the modern product lineup has been engineered with sustainability in mind, balancing premium performance with energy efficiency to support green building trends. The roving exhibit is configured to appeal to a wide demographic, ranging from DIY homebuilders, renovators, and interior designers to work-from-home professionals and tech-equipped travelers looking for reliable power gear.
With an established domestic infrastructure consisting of 9 branches nationwide, 12 authorized distributors, and a network of over 7,000 retail partners, Omni’s new mobile campaign is set to further secure its position as a staple provider of local electrical solutions.
Members of the public and trade industries can track the OmniBus journey or coordinate with local Omni offices to find out when the roving showroom will arrive at nearby destinations.