The beauty industry, like many others, is constantly evolving and adapting to incorporate advanced technology into its products, offering consumers a more personalized experience.
Y.O.U Beauty, an international brand from HEBE Beauty Cosmetics Inc., was launched in the Philippine market in August 2021. The brand, which stands for “Youthful. Outstanding. Unique,” upholds its brand philosophy of “Long-Lasting Beauty.” Y.O.U Beauty develops products that cater to the specific beauty needs of the market, offering accessible luxury products at a fraction of the price.
Despite being a new player in the country, Y.O.U Beauty has quickly gained recognition and accolades within the industry. In less than two years, the brand and its products have received numerous awards from various media publications and social media platforms. Recently, Y.O.U Beauty was also honored by Watsons, one of the most prominent offline and online health, wellness, and beauty retailers in Asia, available in formats such as SM Beauty and Look.
Winning awards and being nominated motivates Y.O.U Beauty to continue pushing boundaries and developing innovative solutions to meet consumers’ skincare and color cosmetic needs effectively.
Last 12 May 2023, Watsons held its annual HWB Awards at Shangri-La The Fort, Manila, where they recognized and honored exceptional health, wellness, and beauty brands in the country. Y.O.U Beauty was nominated in several categories and received the special award for “Cosmetic Brand Of The Year For The Eyes” and two major awards: “Most Successful New Brand Of The Year” and “Game Changer of The Year.” This recognition makes Y.O.U Beauty the first-ever brand to receive the “Game Changer of The Year” award.
While the brand acknowledges that these achievements are just the beginning of their journey, they serve as a constant source of inspiration for the brand and its team to continue progressing and providing long-lasting beauty for years to come.