RBank: Putting the customer at the heart of service for 25 years

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ROBINSONS Bank (RBank), the financial services arm of the Gokongwei Group, is looking forward to another milestone happening on November 27,2022 as it will celebrate its Silver anniversary, 25 remarkable years of putting the customer at the heart of service. 

RBank began as a humble service-oriented bank but over the years, it has fortified its vision and mission to focus on fulfilling the changing needs of the Filipino people.   

RBank now rises to stand tall among other industry leaders of today, remaining competitive in developing innovative products and services that are responsive to the demands of the market.   

Our continued growth and success today are a testament of the Bank’s resilience and agile culture — which has especially been evident amid the crises we are experiencing. The Bank’s growth did not stop nor slow down but rather, it accelerated its initiatives as we saw the need to create banking products and services that remain relevant to the needs of the Filipino people today,” said RBank President and CEO Elfren Antonio Sarte. 

As a testament to its growing momentum, RBank continued to be recognized as the Fastest Growing Commercial Bank in the Philippines for four consecutive years and likewise awarded by the Global Business Outlook and the Global Business Review Magazine.

In addition to this, its digital innovations and product developments have also caught the global eye, garnering recognitions from the Asian Banking and Finance Retail Banking awards for Service Innovation of the Year 2021 (RBank Sign Up) and Consumer Finance Product of the Year 2021 (GO!Salary Loan). It also garnered an award for having the Most Innovative Digital Banking Services from The Global Economics.

Throughout RBank’s 25 years, the Bank has been a witness to more and more Filipinos achieving their goals and dreams – from getting their first savings account to building their dream home.   

Driven by commitment and passion for service, Robinsons Bank has transcended generations, a testament that RBank is more than just a bank, but a life partner.  It carries its mission to be better every day to provide the best banking solutions to help customers achieve a better and brighter future.  

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