“Go Where Your Mind’s Been Wandering.”
This is the new tourism campaign launched recently by the Department of Tourism (DOT) and the Tourism Promotions Board (TPB), in collaboration with one of the world’s top advertising, marketing and corporate communications agencies, BBDO Guerrero.
The campaign seeks to promote domestic tourism in the Philippines as the country recovers from the COVID-19 pandemic and travel restrictions are eased.
The campaign “Go where your mind’s been wandering” highlights the re-opening of 10 of the country’s popular tourist destinations, from white sand beaches to strawberry farms, in captivating photos that illustrate the unique characteristics of each place and, if looked at closely, reveal a silhouette of a hidden face.
From surfing in La Union, diving in Cebu and hiking in Davao, everyone is sure to find something they love, no matter where their mind’s been wandering.
The campaign was produced together with STILLS MNL Photographer Jason Quibilan and UGL Post Production with minimal retouching, inviting domestic tourists to rediscover the beauty of the Philippines – safely and responsibly.
The destinations covered in this campaign include:
Batangas – Known for its fine resorts (beaches and man-made)
Benguet – Known for its cold climate and strawberry farms.
Bohol – Known as one of the country’s best diving spots
Boracay – Known for its white sand beaches
Cebu – Also known for its dive spots.
Davao – Known for its nature laid-back tracking
Intramuros – Popularly called the Walled City in Manila. Strongly linked to arts.
La Union – A hugely popular destination known as one of the best surfing spots in the North.
Pampanga – Tagged as the culinary capital of the Philippines.
Vigan – A UNESCO World Heritage site also known for its pottery experience.
So better stop dreaming, start planning, “go where your mind’s been wandering.”