MSI launches new laptops

MSI enters the business and productivity laptop scene by unveiling its new line of laptops: the Summit, Prestige, and Modern series.

MSI knows there is a changing and growing need for machines that balance power and value. It is also MSI’s attempt to cater to the market that shifts to a remote work and distance learning setup due to the pandemic.

Each series is designed and engineered to meet differing needs of various users, from business professionals and students to creative artists and content creators, while staying true to the brand’s build and design qualities.

“Leveraging on our gaming DNA, MSI’s new Business and Productivity laptops reflect years of research and development, customer feedback, and design improvements which only underscores our commitment in providing only the best-performing, sleekly designed PCs to its wide range of users regardless of any scenarios, may it be at home or the office,” according to Rhyan Sy, MSI Philippines’ Product Manager.

Meet the Modern, Prestige, and Summit Series

Without sacrificing power and performance, the Modern Series is engineered to withstand the high demands of everyday use. Powered by the new 11th Gen Intel® processor and AMD RYZEN 4000 SERIES, the Modern series combines versatility with high functionality and value, perfect for videographers, photographers, and graphic designers with its True Color Technology calibration that delivers true-to-life images at the highest standards. It’s portable and stylish form factor with ultra-light and ultra-slim aluminum chassis design boasts of a battery life of up to 10 hours because of its fast-charging feature that allows users to work remotely and play seamlessly.

The Prestige Series, dubbed the “Jack of All Trades” of MSI laptops, offers powerful performance, high-range NVIDIA graphics, color-calibrated display and long durability, all packed in an ultra-portable and ultra-light design. This powerhouse series is jampacked with new features that deliver the best user experience such as fast fingerprint Sensor, IR webcam, and Nahimic feature that enhances audio performance with virtual surround sound.

Finally, the Summit Series takes business leaders and professionals to greater heights, powered by the latest 11th Gen Intel® Core™ processor and Intel® iRIS Xe, the most powerful integrated Intel graphics ever. The series is designed to power up productivity, style, and performance, and is engineered for maximum data protection. It matches enterprise-grade security and is equipped with the latest authentication technologies like fingerprint and facial recognition readers, TPM 2.0 security chips, and BIOS security menu. The new series comes with MSI Summit E13 Flip with a display that flips 360 degrees. It combines the utility of a laptop with the convenience of a tablet to accommodate the many ways people work.

MSI’s reputation as a top a brand in gaming PC and now a key player in business and productivity is made possible by the tight integration and collaboration of MSI with its key partners AMD, Intel, and NVIDIA.

“AMD and MSI’s business relationship keeps on getting stronger since we started years ago. With the newest Business & Productivity lineup powered by our most powerful AMD processors to date, users are guaranteed powerful performance and great built-in entertainment that they can proudly use meeting after meeting, play after play.” Roel Chua, NSM of the Consumer Group, AMD Philippines.

Gabriel Padit, Retail Sales at Intel Philippines said “We are beyond excited to witness the great performance of MSI’s newest line that highlights the value of balance between power and portability. These new generation of Intel-powered laptops are co-engineered and designed to ease up productivity tasks and help get things done that matter most.”

MSI and NVIDIA are truly pushing the boundaries of work and play experience with its latest NVIDIA GeForce GTX GPUs. Jerome Matti, Consumer Sales Lead of NVIDIA Philippines said “MSI and NVIDIA’s tech fusions are here to bring out the best in content creation and gaming experience. This new series brings supercharged performance whenever users utilize productivity applications and gaming applications. More creating, less waiting.”

Along with the launch of the new lines, MSI unveils a chic and sleek logo to represent its Business and Productivity products. The modern logo embodies the same spirit of robust performance as the distinct red and silver dragon crest design MSI Gaming is known for. The sharper, straight lines and characters reflect the new products’ minimalist style and elegant design.

“It is precisely calculated and designed under the “Fibonacci Number” and “golden ratio,” paying homage to MSI’s vision to produce the best, premium laptops in the industry,” shares Henri Chen, MSI Notebook Division Chief Design Officer.

To know more about this lineup, visit https://ph.msi.com/Business-Productivity. Users may get these laptops with up to 9,500 pesos worth of freebies on the ongoing MSI’s Christmas Promo 2020. Visit www.facebook.com/MSIPhilippines for more information.

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