GCash for Business recently organized the “Experience Easy” Business Summit, with the goal of providing businesses of all sizes with essential tools to navigate the increasingly challenging local market. The summit emphasized the undeniable significance of customer experience in the success and growth of companies.
According to a recent study by PwC, customer experience plays a pivotal role in business success. The study revealed that customers are willing to pay a premium of up to 16% for outstanding service, and a significant 32% are prepared to abandon a beloved brand after just one negative experience. Further reinforcing this, research from the Temkin Group highlighted that loyal customers are five times more likely to repurchase a product, seven times more likely to try new products, and four times more likely to refer the brand to others.
With approximately 70% of internet traffic stemming from mobile usage, businesses face ample opportunities to enhance customer experiences. However, the plethora of channels available can be overwhelming and costly. GCash for Business steps in with a diverse range of financial products and services, enabling companies to effectively engage with multiple customer touchpoints and overcome critical challenges to achieve specific goals.
As the eCommerce landscape in the Philippines undergoes rapid expansion, the importance of efficient payment processes cannot be overstated. GCash for Business facilitates smooth transaction experiences for millions of users, offering online transactions through Webpay and in-store payments via Scan-to-Pay. The recently introduced Scan to Order feature on the GCash app enables customers to both order and pay, eliminating queues and elevating the overall shopping experience.
In the dynamic realm of customer loyalty, personalization has emerged as a crucial business strategy. GCash for Business Ad Solutions empowers companies to craft customized and timely messages based on customer behavior. Utilizing features like affinity targeting, geo-targeted ads, and hyper-AI ads, businesses can precisely reach their intended audience.
Understanding the significance of each transaction in a fiercely competitive environment, GCash for Business provides flexible payment plans through GGives and GCredit for eligible users. This flexibility enables businesses to convert more visits into sales by offering customers easily manageable transaction options, whether online or in-store.
A positive customer experience should extend beyond the completion of a transaction. GCash for Business Funds Disbursement Solutions allows businesses to seamlessly execute online or offline transactions, mitigating challenges and risks associated with cash handling — particularly for larger payments. Combined with customizable incentives and the availability of the GCash Card, businesses can ensure convenient and rewarding experiences for customers throughout their entire purchase journey.