FWD Launches Learn & Earn App

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One of the questions often asked especially during this pandemic is “how to earn money?” This can best be answered with quite a number of questions, too. Like, what is the secret to staying on budget? How to start investing? What are the differences between stocks and bonds? How much do you need to retire early and in style?

The key to all of this: learn. Based on the 2019 Financial Inclusion Survey by the Bangko Sentral ng Pilipinas (BSP), only 41% of Filipinos answered 1 of 3 financial literacy questions correctly and a meager 8% answered all right.

FWD Life Insurance recently launched the FWD Affiliates PH app 3.0 geared as the express ticket to answering all of these questions. Simply download and use the app to learn about personal finance, investing, and handling money. As an added bonus, you can get rewarded with cash-convertible points when you share these lessons with others via Facebook, Instagram, Viber, Messenger, and email.

Earn While You Learn

The app’s content library is a one-stop shop for all money, finance, and insurance-related articles and posts. One can choose from the hundreds of content — at 300+ and counting as of this writing — in the app’s content library, covering everything from saving, budgeting, and investing to money management, stocks, and financial planning.

But as one shares the content with their friends and networks via social media and messaging apps, you earn rewards points you can convert and redeem as cash via GCash. With the recent app update to version 3.0, users can earn as much as 1,920 points every month just by sharing content and getting friends to download and use the app via your personalized link. You’ll earn even more points if your posts generate signups for FWD advisors or when your friends purchase from FWD.

More Learning, More Rewarding

FWD Affiliates PH app 3.0 is an industry-first that reflects the company’s innovative spirit and consumer pulse. And this version ups the ante, combining engaging and relevant content, enticing rewards, and easy redemption. And what’s more, it’s free to download on App Store and Google Play. No purchase is required.

“Learning how to manage our financial is really important. Since people are already reading and sharing content on social and messaging apps, we wanted to add value to what they are currently doing — by providing relevant, helpful content and rewards. It’s like the pay-it-forward concept that we are all familiar with. Learn and earn from what you love to do online, then share the knowledge and the potential to earn with your network. The rewarding cycle continues. We are changing the way people feel about insurance,” according to Roche Vandenberghe, FWD Life Insurance Chief Marketing Officer.

In just two years, more than 600,000 content from the app has been shared on various platforms — a testament to the massive need and current demand for content on personal finance.

Financial Literacy for Filipinos

The contribution of FWD Affiliates PH app 3.0 in pushing for financial education among Filipinos has not gone unnoticed. Recently, the app was recognized as the Insurance Inclusion Initiative of the Year in the Insurance Asia Awards 2022. It is a validation of how the app can play a significant role in helping Filipinos become financially literate and how it can rapidly grow an army of financial literacy advocates who will help educate countless more Filipinos to take care of their finances.

“Our goal is to protect every Filipino family and secure their future. And education is key to helping them make sound financial decisions and grow their wealth. FWD Affiliates PH app 3.0 makes it easy and fun to spread this message and get rewarded for doing so. In this way, they are not just improving their own lives but also helping others do the same,” says Li Hao Zhuang, FWD Life Insurance President and Chief Executive Officer.

As part of the commitment, FWD will be giving away complimentary insurance coverage worth PHP200M from 10 to 31 October 2022. The first 10,000 people who download and register FWD Affiliates PH app 3.0 will be eligible to get a free one-year accidental death and dismemberment insurance.

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