Do you want to try franchising?
Franchising Opportunities Franchising can be a lucrative venture, but it also comes with its fair share of challenges. From replicating the original company’s offerings to ensuring profitability and managing the high costs involved, there are many hurdles to overcome.
Luisa Lipnica, the owner of Idara Aesthetics Philippines, understands these challenges all too well. After successfully launching her business in her Quezon City condo unit and navigating through the pandemic, Lipnica now has three franchisees and multiple branches nationwide. Idara sets itself apart from competitors by not only offering the usual facial and skin whitening services but also providing non-surgical enhancements like Hiko Nose Threadlifts.
Lipnica, a registered nurse, reveals that franchise holders are often drawn to the business because they want to enhance their own looks and help others do the same. To ensure prime locations, Idara has tapped into various Ayala Malls, Robinsons Malls, and SM Malls known for their heavy foot traffic and ample parking space. Currently, Idara can be found at Robinsons Mall Galleria, Robinsons-Las Pinas, Ayala Feliz-Marikina, Mall of Asia, and SM North EDSA. While having a good location is crucial, Lipnica acknowledges that maintaining the high standards of the mother company is equally challenging. Franchise holders must offer expertise, create a relaxing ambiance, and provide excellent service. To tackle this challenge, Lipnica conducts an intensive two-month training program that covers Idara’s products and services, including operating the machines, creating a welcoming atmosphere, maintaining cleanliness, selecting appropriate music, and accurately documenting patients’ information. Lipnica emphasizes the importance of meeting their standards and provides ongoing training for those who fall short. In extreme cases, he replaces the person in charge.
To ensure knowledge transfer and cost-saving, Lipnica grooms someone within each branch to become the resident specialist. This individual doesn’t necessarily need to be a supervisor or manager but must be the ultimate expert in Idara’s aesthetics procedures. Lipnica personally trains the chosen candidate at the flagship office in Timog Quezon City to ensure they can handle any situation. In addition to expertise and service, profitability is a key factor in franchising success. Lipnica and his team provide potential franchisees with a detailed breakdown of projected costs, deliverables, and profit margins. This helps them understand that they can start earning a return on investment as early as the first year of operations.
Looking ahead, Lanica has plans for expansion in key suburbs. Franchise opportunities are being offered at Ayala MarQuee Mall in Angeles, Pampanga, and at Ayala Subic. These branches, like other Idara clinics, boast clean white lines, comfortable rattan furniture, and a minimalist design that creates a sense of simplicity and a stress-free atmosphere. With the aesthetics business booming, Lipnica aims to have a total of 100 branches in the next 5 years, both company-owned and under franchisees. This ambitious goal is well within reach for a company that has not only survived the challenges of the pandemic but also continues to attract satisfied customers.