Cebuana Lhuillier emerged as the most recognized homegrown company at the Content Marketing Awards Asia-Pacific 2026, taking home five awards at the regional competition organized by MARKETECH APAC. The awards recognize excellence in content marketing across the Asia-Pacific region, honoring brands and agencies for creative execution, strategic vision, and measurable business impact.
The financial services company earned two Silver Awards and three Bronze Awards, underscoring its commitment to purpose-driven marketing focused on financial inclusion, entrepreneurship, insurance awareness, and customer engagement.
Leading its haul was a Silver Award in the Best Purpose-Driven Content Campaign category for “Money Guro: A Purpose-Driven Content Ecosystem for Financial Inclusion,” which transformed financial education into an accessible and ongoing conversation to help Filipinos better understand money management. The company also received a Silver Award for Best B2B Content Campaign for “Kanegosyo Center: Transforming Education into Entrepreneurial Success,” a platform that equips micro, small, and medium enterprises with practical business knowledge, mentorship, and growth opportunities.
Cebuana Lhuillier also secured three Bronze Awards. “Buwis Buhay: Turning Everyday Risk into Daily Protection” won in the Best B2C Content Campaign category for simplifying insurance concepts and making personal protection more relatable to consumers. “Cebuanamazing” earned a Bronze Award for Best Brand Awareness Campaign by celebrating the resilience and determination of everyday Filipinos while reinforcing the company’s brand identity. Meanwhile, “Pasasalamat: A Celebration of Gratitude and Financial Inclusion” received a Bronze Award for Best Customer Retention Content Campaign for strengthening long-term customer relationships by celebrating shared milestones with clients.
Cebuana Lhuillier said the recognition reflects its belief that effective marketing should create meaningful impact beyond brand visibility. The company said its campaigns are designed to provide genuine value by promoting financial literacy, supporting entrepreneurs, increasing insurance awareness, and fostering stronger customer relationships. It added that the awards affirm the dedication of its teams to producing authentic content that addresses real consumer needs while advancing financial inclusion across the Philippines.