As global gold prices continue to surge, Cebuana Lhuillier, the country’s leading microfinance and pawnshop services provider, is empowering Filipinos to turn their investments into real financial gains through its newly launched Gold Buyback Program. This initiative comes at a time when gold has appreciated by approximately 16% per gram since 2024, proving its value as a stable hedge against inflation and economic uncertainty.
Recognizing the enduring appeal of gold as a store of value, Cebuana Lhuillier earlier introduced its own line of Gold Bars, aimed at promoting financial literacy and inclusion among Filipinos. Now, the company takes this commitment further by offering an easy and secure way for gold bar owners to liquidate their assets at competitive prices.
“Through our Gold Buyback Program, we are offering customers a way to maximize the value of their gold bars to the fullest. This program is a testament to our commitment to financial inclusion, empowering Filipinos to make confident financial decisions and seize opportunities as they arise,” according to Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.
The program allows customers to redeem 90% of the current market value of their Cebuana-issued gold bars at participating branches across key cities including Quezon City, Makati City, Parañaque City, Olongapo City, Batangas City, Cebu City, La Union, Negros Occidental, Pampanga, and Cagayan de Oro. For instance, owners of a 1g 18K Cebuana Lhuillier gold bar can receive at least PHP4,232.25, while those with a 10g 24K gold bar can claim up to PHP60,952.50.
The buyback process is simple: customers need to visit a participating branch, have their gold bar authenticated, and receive cash on the spot — making it a quick and hassle-free experience.
With its extensive branch network and trusted name in the industry, Cebuana Lhuillier’s Gold Buyback Program offers both first-time and seasoned investors a reliable way to convert their assets into immediate financial support. Whether to address urgent financial needs or capitalize on rising market values, the program underscores Cebuana’s mission to support the financial goals of every Filipino.
As gold prices continue to climb, Cebuana Lhuillier encourages gold bar owners not to miss this golden opportunity. You may visit the official Cebuana Lhuillier Gold Bar Facebook page for more details on this offer.