Cebuana Lhuillier, through its corporate social responsibility arm, Cebuana Lhuillier Foundation, Inc. (CLFI), has strengthened its commitment to assisting Filipinos in times of crisis with its Tulong sa Pagbangon program. The initiative has allocated PHP1.5 million to support communities affected by recent earthquakes in Cebu and Davao Oriental, as well as the destruction caused by Typhoon Tino in parts of the Visayas.
The Tulong sa Pagbangon program, recognized for providing swift and tangible assistance during emergencies, will use the funds to deliver immediate relief and recovery support to affected families. In addition to aiding local communities, the initiative extends support to Cebuana Lhuillier employees impacted by these natural disasters, highlighting the company’s culture of malasakit and solidarity.
Through partnerships with local organizations, CLFI ensures that affected families receive essential assistance such as food packs, hygiene kits, and other relief supplies. The program acts as a critical lifeline for communities navigating the immediate aftermath of disasters, demonstrating Cebuana Lhuillier’s ongoing commitment to empathy, unity, and service.
The PHP1.5 million contribution builds on Cebuana Lhuillier’s long history of humanitarian efforts. Over the years, the company has consistently dedicated corporate resources and manpower to meaningful causes, reflecting a belief that true success lies not only in business growth but in empowering communities and helping Filipinos rise together after calamities.
Tulong sa Pagbangon continues to exemplify how corporate compassion can translate into concrete action, providing much-needed hope and tangible aid to disaster-stricken communities across the Philippines.