McDonald’s Philippines is expanding its MyMcDonald’s Rewards program with the launch of limited-edition Grimace Glow-in-the-Dark Buds, a new collection of miniature figurines that will be available nationwide beginning 12 November 2026.
The latest merchandise release follows the success of the fast-food chain’s limited-edition McDo Denim Jacket Drop, which saw 90 percent of available stocks claimed within just 24 hours, according to the company.
The new Grimace collectibles will be available exclusively through the McDonald’s App for 25 MyMcDonald’s Rewards points plus PHP 199 per figurine at participating McDonald’s stores nationwide.
The collection features four designs: Peeking Grimace, Giggling Grimace, Welcoming Grimace, and a mystery design. Each figurine comes in a blind box, meaning customers will not know which design they have received until they open the packaging.
The miniature figures also feature glow-in-the-dark material that becomes luminous after being exposed to a light source for several minutes. Each package can also be transformed into a miniature display setting called Grimace Island, allowing collectors to showcase their figurines.
To encourage interaction among collectors, McDonald’s Philippines will establish designated Grimace Buds Trading Corners at its stores nationwide. These areas will allow customers to exchange duplicate figurines and trade for designs they have yet to collect.
The initiative is part of the company’s continuing effort to expand its loyalty program beyond traditional food rewards by introducing exclusive merchandise and experiences associated with its popular characters.
“Seeing 90% of our limited-edition Denim Jacket stocks claimed in just 24 hours showed us how passionate our McDonald’s fans truly are. Their enthusiasm continues to inspire us to create more exciting and exclusive experiences through MyMcDonald’s Rewards,” said Katrina Lee-Chua, Assistant Vice President for Strategy & Insights and Digital of McDonald’s Philippines.
“With the Grimace Glow-in-the-Dark Buds, we’re giving fans another way to celebrate their love for Grimace, while making their everyday McDonald’s visits even more rewarding,” she added.
The new collection follows previous merchandise releases under MyMcDonald’s Rewards, including the Grimace Tumbler and McDo Denim Jacket, as the company seeks to strengthen customer engagement through exclusive collectibles.
Under the loyalty program, customers earn one MyMcDonald’s Rewards point for every PHP 10 spent on eligible purchases. Accumulated points can be exchanged for selected food items and merchandise through the McDonald’s App.
McDonald’s Philippines said the latest release also supports its May Point ’Yan! campaign, which emphasizes the additional benefits customers can receive through the rewards program.
“We want our fans to know that their loyalty means something to us. Whether it’s enjoying their favorite McDonald’s meals, collecting exclusive merchandise, or discovering new ways to celebrate the characters they love, we’re always looking for ways to give that love back,” Lee-Chua added.
The Grimace Glow-in-the-Dark Buds will be available beginning 12 November 2026, while supplies last. Customers interested in redeeming the collectibles must have a registered MyMcDonald’s Rewards account and sufficient points, along with the required cash payment.
The McDonald’s App is available for download through Apple’s App Store and Google Play Store.