SM City Olongapo Central has introduced a new concept, Morning Beats & Brews, aimed at making mornings more vibrant by combining freshly brewed coffee with live DJ performances.
The Sunday morning event, held at the mall’s ground level, offered customers—particularly Gen Z visitors—a lively social experience.
Guests enjoyed coffee while listening to upbeat music and even dancing to sets from guest DJs.
The initiative also highlights local talent by providing a platform for emerging DJs, in partnership with coffee brands.
Described as a community-driven platform, Morning Beats & Brews seeks to celebrate creativity, culture, and feel-good living, offering a fresh way to engage audiences during morning hours.
