SB Finance’s groundbreaking “Tambike sa SB Finance” campaign, which redefines financial inclusion through creative and community-driven lending solutions, has recently earned prestigious accolades on both international and regional stages.
The campaign was named Marketing & Brand Initiative of the Year – Philippines at the Asian Banking & Finance (ABF) Retail Banking Awards 2025, and also took home a Silver Stevie® Award for Marketing Campaign of the Year – Financial Products & Services at the globally respected International Business Awards (IBAs).
At the core of “Tambike sa SB Finance” is MotorsikLOAN, SB Finance’s flagship loan product. The campaign’s unique proposition lies in turning repossessed motorcycles into accessible opportunities for everyday Filipinos. Through sealed bidding events and affordable financing schemes, the program empowered individuals to purchase quality motorcycles at more attainable prices—opening doors to livelihood, mobility, and renewed hope.
The campaign’s success is attributed to its innovative mix of both on-ground and digital engagement strategies. Highlights included sealed bidding events for repossessed units, interactive Facebook Live sessions, mini-games with instant rewards for on-site attendees, and an exclusive meet-and-greet with Julian Fabian, a well-known motorcycle enthusiast and MotorsikLOAN brand ambassador. Fabian’s involvement added credibility and excitement, drawing greater community interest and trust.
By merging traditional financial products with community-centered execution, SB Finance is reshaping how consumer lending is perceived and experienced in the Philippines. The recognition from the ABF and IBAs signals the company’s rising influence as a forward-thinking financial institution, committed to designing loan products that combine accessibility, transparency, and fairness.
The Asian Banking & Finance Awards celebrate excellence among the region’s top banks and financial institutions, while the International Business Awards, also known as the Stevies, are considered among the world’s most prestigious honors in the business sector.
With these wins, SB Finance reinforces its role as the “Filipino’s best financial friend,” continuing to create practical, innovative solutions like MotorsikLOAN that help Filipinos move forward—with a motorbike, a livelihood, and a brighter future.