SB Finance’s eSALAD wins at Retail Banker International Asia Trailblazer Awards

SB Finance has clinched the prestigious “Best Loan Offering” accolade for its groundbreaking employee salary loan solution, eSALAD, at the esteemed 15th Retail Banker International Asia Trailblazer Awards. The gala event, hosted at the Marina Bay Sands Expo & Convention Centre in Singapore last 14 March 2024, celebrated SB Finance’s innovative approach to financial services.

eSALAD garnered praise for its customer-centric design and significant positive impact on the financial well-being of its users. The award underscores SB Finance’s commitment to fostering financial inclusion across the Philippines.

The Retail Banker International Asia Trailblazer Awards, in collaboration with GlobalData and MEED, recognizes outstanding achievements in retail banking. It honors institutions and individuals who demonstrate exceptional dedication to pioneering services and customer excellence.

“We are incredibly honored to be awarded by such a respected institution in the Asian financial sector. This recognition for eSALAD reflects SB Finance’s commitment to offering inclusive loan products that people can truly rely on. This serves as a motivation for our team to continue pushing boundaries and setting new benchmarks for financial inclusion in the Philippines,” according to Abigail Casanova, President of SB Finance.

Jasmin Gaa, Head of Corporate Employee Loan Business, proudly represented SB Finance at the prestigious event and accepted the award on behalf of the organization. SB Finance joins an elite group of only four financial brands from the Philippines recognized at this year’s Trailblazer Awards. Additionally, one of its parent companies, Krungsri Ayudhya, was also honored for its loyalty and rewards program.

This latest accolade adds to SB Finance’s growing list of achievements. Earlier this year, the company was bestowed with the Team of the Year – Financial Services award at the Asian Management Excellence Awards. SB Finance clinched the title of Best Digital Consumer Lending in the Philippines at the Asian Banker Philippines Award 2023. The company received Silver Awards for Excellence in Out-of-Home Advertising at the Marketing Excellence Awards 2023.

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