RIZAL Commercial Banking Corporation (RCBC) announced recently the launch of its cutting-edge digital banking platform, the RCBC Pulz, which it says is designed to power up users’ financial vitality through its unparalleled features, speed, and efficiency.
With state-of-the-art technology and hyper-personalized interactions, RCBC Pulz transcends the boundaries of traditional banking, embodying the bank’s commitment to meeting the ever-changing preferences of its valued customers.
Designed with contemporary global experiences in mind, the app offers ultra-digital features which are supported by an artificial intelligence-based cross-selling and upselling process that prioritizes customer lifecycle value. Embracing the promise of boundless possibilities, the app is set to transform the landscape of Philippine digital banking, providing boundless access, services, opportunities, and experiences – all
fortified by comprehensive protection.
RCBC Pulz is an all-in-one banking app that ensures a convenient, effortless banking experience. One of
its standout features is its strong focus on security, utilizing advanced technology and multiple security
checks for safe financial transactions. RCBC Pulz also allows customers to open an account anytime, anywhere, without a minimum balance requirement. Customers can easily perform various banking tasks such as depositing or withdrawing money using QR codes or reference numbers, depositing local checks just by taking a photo, and directly transferring funds locally or abroad, with the pioneering digital concierge service.
RCBC Pulz also goes beyond banking by offering lifestyle-enhancing features. Customers can pay bills,
convert purchases into installments, load up their telco SIM and gaming wallets, make toll payments
effortlessly, buy and sell of up to six foreign currencies in real time such as US Dollars, HongKong Dollars,
Euro, British Pounds, Japanese Yen, and Singapore Dollars. The app also has a dedicated section for
financial literacy information and on top of it all, Filipinos can now manage or place new investments
through the country’s first digital, in-app unit investment trust fund or UITF.
“We are relentless in pioneering and scaling digital solutions to empower more Filipinos. We have
developed our most advanced banking app to date. Packed with superior and enhanced features, RCBC’s
newest digital banking app is designed to further make banking easier, faster and safer,” said RCBC
President and Chief Executive Officer Eugene Acevedo.
For his part, RCBC Executive Vice President and Chief Innovation and Inclusion Officer Lito Villanueva calls the launch as a pivotal point in the country’ digital journey as customers will enjoy a wide and secure variety of financial solutions that will only be one tap away.
“We’re proud to share with you RCBC Pulz, the fruition of harnessing a transformational mindset and
limitless possibilities Staying true to RCBC’s goal of empowering Filipinos, we unveil a hyper-
personalized digital platform. For what remains a probability for others, we have made it into reality,
and its potential is truly boundless,” Villanueva said.
The RCBC Pulz digital banking solution aims to empower individuals by providing them with limitless options as they navigate their personal financial journeys. During the launch event, supported by Visa, IDfy, Nextbank, Netcore, Almond Tech, Emudhra, and BlueVoyant, it was announced that RCBC Pulz will be available for download starting August 8, 2023.
In 2022, RCBC Digital, the predecessor of RCBC Pulz, posted a 60-percent growth in revenue, 27-percent increase in account opening, 32-percent surge in transaction volume, and a 44-percent jump in transaction value. RCBC is also one of the most awarded banks for its digital innovations, including a three-peat win as Asiamoney’s Best Bank for Digital.
RCBC prides itself to be the only Philippine bank recognized among the three winners in Asia Pacific by the Gartner Eye on Innovation award alongside global giants and innovators in financial services; the first and only Philippine bank to have received YouTube’s Challenger Award; and the Grand Champion for Digital Payments and Financial Inclusion by the Bankers Institute of the Philippines, among more than 80 global and regional accolades during the pandemic period.
With the launch of RCBC Pulz, RCBC once again leads the digital banking revolution in the
country, cementing its position as the country’s top digital challenger bank. It is now the Philippines’ 5th largest privately-owned universal bank from 8th in 2018 that breached the P1-Trillion asset mark by the end of June 2022 despite the COVID-19 pandemic.