Amid this time of pandemic, Ginebra San Miguel, Inc. (GSMI) decided to launch a different kind of promo that will help basketball fans all over collect their favorite Ginebra merchandise, and will also allow them to help fellow Filipinos who have less in life, especially those affected by the COVID-19 pandemic.
The “Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection Promo” launched virtually recently and streamed live via Ginebra San Miguel’s Facebook page, featured the unveiling of new and revitalized One Ginebra Nation jerseys, featuring those of Scottie Thompson (6), Stanley Pringle (11), Japeth Aguilar (25), La Tenorio (5), and Mark Caguioa (47).
Starting on May 1 to June 30, 2021, fans can get their hands on the limited-edition merchandise for only P100 for the One Ginebra Nation jersey or P150 for the One Ginebra Nation cap for every six (6) seals or caps of any combination of Ginebra San Miguel, GSM Blue, GSM Blue Flavors, Ginebra San Miguel Premium Gin and Primera Light Brandy.
The Ginebra “Bagong Tapang” campaign highlights the new courage and strength that Filipinos possess. With the promo, Filipinos get to celebrate their new-found valor and resiliency by coming to the aid of others currently suffering various challenges during these challenging times.
During the launch, Barangay Ginebra San Miguel fans got to see their favorite players for the first time after winning the 2020 Philippine Cup championship at the historic PBA bubble in December last year. With the restrictions in social gatherings, the traditional championship victory party and fans day had to be set aside.
“Ang Ginebra fans ibang level talaga. May PBA man o wala, nararamdaman namin na nandyan sila at sumusuporta sa amin. At first, we thought we are not going to survive playing without the fans because as a never-say-die team, doon kami humuhugot ng lakas. Sila ‘yung 6th man namin sa game. Napag-usapan ng team na iisipin namin ‘yung ginagawa namin ay para sa fans at para magbigay inspirasyon lalo na sa panahon ngayon,” relates LA Tenorio of the Gin Kings’ PBA bubble experience.
When asked by FrontpagePH.com if there is a plan to bring the campaign overseas and perhaps create a “One Ginebra Global Nation” given the large overseas fan base of the team, especially among Overseas Filipino Worker (OFWs), GSM Brand Manager Paolo Tupaz said that Ginebra, no doubt, has a global fandom, given the overwhelming welcome given to the team by Filipinos in Dubai.
“Fans of Ginebra basketall is everywhere. One Ginebra Nation, or One Ginebra Global Nation, already is about unity, especially when drinking your favorite liquor such as Ginebra while cheering for your favorite basketball team, which is Ginebra. I believe that no matter where people are, whether an OFW or someone here in the Philippines, it will be unity at the center of the celebration,” Tupaz said in reply.
PAYING IT FORWARD
For this year, GSMI tapped non-profit organization Gawad Kalinga (GK) as its partner for this project’s noble undertaking.
“To underscore the need for unity during these times, we partnered with Gawad Kalinga and through the promo, we aim to support GK’s Barangay Walang Iwanan program that helps Filipinos who are severely affected by the pandemic. We hope to encourage Gin Kings fans and our consumers to ‘put on’ a Bagong Tapang kind of courage and to wear this kind of Bagong Tapang for others to see and emulate,” says GSMI General manager Noli Macalalag.
For every jersey or cap that they redeem, basketball fans and consumers will be able to donate to GK’s Barangay Walang Iwanan program that supports the farmers in Sariaya, Quezon, and the fishermen in Barangay Bagumbayan, Pililla, Rizal.
“Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection” merchandise are available for redemption at selected Puregold and other redemption outlets nationwide. To confirm the merchandise’s authenticity, an authentication patch can be found on the lower left part of the jersey, while an authentication sticker is attached to the cap.
For more details and updates on the promo, log on to www.ginebra.com.ph, check out Ginebra’s official Facebook page at www.facebook.com/barangayginebra or call the GSMI customer care hotline at 8632-2564.