Cebuana Lhuillier Insurance Brokers, Inc. — the pioneers of microinsurance accessibility

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Cebuana Lhuillier Insurance Brokers, Inc. (CLIB), a subsidiary of PJ Lhuillier Group of Companies, has taken the lead in democratizing insurance access in the Philippines, with its dedicated efforts to serve the low-income population. Since its inception in 2019, CLIB has become a household name, offering innovative microinsurance products tailored to the unique needs of Filipinos.

Meaningful Partnerships Drive Success

CLIB’s remarkable success in making insurance accessible to the underserved is attributed to its strategic partnerships with multiple companies. These alliances have enabled CLIB to develop affordable and relevant insurance products. Notable partners include industry giants like Pioneer, Malayan, FWD, PruLife, and FPG, who share CLIB’s vision of financial inclusion.

To ensure the reach of their products, CLIB has also forged essential partnerships with major corporations to streamline product distribution. This collaborative approach emphasizes CLIB and Cebuana Lhuillier’s commitment to digitizing their processes for optimal client service.

“At CLIB, we ensure that our customers are at the center of everything we do. Our team is committed to understanding our clients’ needs and providing them with tailored insurance products and services. We will continue to strive for excellence and make a positive impact on the lives of our ‘kababayans,’” according to Anthony Lou Bernabe, CLIB General Manager and Group Head.

Unique “TECHBRICK” Set-Up Expands Reach

CLIB employs a unique “TECHBRICK” setup, combining proprietary technology (TECH) with a robust physical presence (BRICK) to provide comprehensive insurance solutions. This approach allows CLIB to offer a wide range of insurance products, covering personal, health, property, group, loan, business, and liability insurance, making it one of the most extensive brokerages in the market.

ProtectMax: A Game-Changer in Microinsurance

ProtectMax, CLIB’s flagship microinsurance product, is designed to cater to individuals aged 7 to 70. It offers death benefits, accident or sickness emergency cash assistance, accidental dismemberment or disablement benefits, murder and unprovoked assault benefits, and residential fire/lightning reconstruction cash assistance for as low as PHP50. The popularity of ProtectMax has strengthened Cebuana Lhuillier’s Corporate Social Responsibility Agenda, leading to partnerships with local government units and organizations to expedite claims processing.

CLIB’s Breakthrough Products of 2023

CLIB continues to introduce innovative insurance products, such as HealthMax, a cost-effective healthcare insurance plan for Filipinos aged 15 to 65. For just PHP8 per day, individuals can receive annual coverage of up to PHP150,000 for emergency care and hospitalization at accredited hospitals nationwide, with no medical examination required.

The launch of ProtectNow, a digital platform offering insurance products, provides busy individuals with convenient access to essential coverage for their daily lives. This platform includes Cebuana Health Plus, Cebuana ER Care Plus, and Phone Screen Protection Insurance.

CLIB also offers accessible, fast, and affordable Compulsory Third Party Liability (CTPL) coverage for motorcycles and cars at over 3,000 Cebuana Lhuillier branches nationwide.

In addition, Cebuana Lhuillier Miners Protect, the first insurance policy designed exclusively for miners in the Philippines, and CL Perform, a product bundle enhancing employee well-being, are other groundbreaking offerings.

Insuring Millions & Earning Recognition

CLIB has successfully insured over 8 million Filipinos, earning a reputation as one of the most active insurance brokers in the Philippines. The Asia Insurance Review has acknowledged CLIB’s achievements in microinsurance, emphasizing the significant role played by Cebuana Lhuillier’s pawnshop network in microinsurance distribution.

“By facilitating convenient and easy access to an unparalleled selection of insurance products that fit the needs and financial capabilities of all Filipinos, especially the masses, CLIB makes insurance accessible to a much greater number of people. The vision has always been to serve and find ways to better the lives of every Filipino. And we are delighted to say that we are doing exactly that with the product range, availability, and access to insurance services offered by CLIB,” said Jean Henri Lhuillier, Cebuana Lhuillier President and CEO.

The success of CLIB is attributed to its dedicated team of in-house underwriters, actuaries, and experienced project managers who work closely with clients to ensure tailored coverage. The company’s commitment to professionalism and excellence is underscored by its ISO Certification No. 9001:2015.

CLIB’s commitment to making microinsurance accessible and affordable has been recognized with the “Domestic Broker of the Year” award at the Insurance Asia Awards in 2022 and 2023. This accolade, combined with its dedication to financial inclusion, expert team, and prestigious ISO certification, solidifies CLIB’s position as a trailblazer in empowering Filipinos with accessible insurance solutions.

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