Cebuana Lhuillier Insurance Brokers (CLIB) has earned international acclaim after winning two Bronze honors at the prestigious Stevie® International Business Awards (IBA) for its innovative “Buwis Buhay” campaign. The recognition highlights the company’s ability to turn simple yet powerful ideas into impactful initiatives that resonate with millions of Filipinos.
The “Buwis Buhay” campaign transformed a modest PHP50 insurance product into a must-have form of protection for everyday Filipinos. By combining relatable storytelling, practical safety education, and a strong viral presence, the campaign demonstrated that peace of mind can be both affordable and accessible. The message struck a chord nationwide: a small investment can deliver priceless security.
This international recognition adds to Cebuana Lhuillier Insurance Brokers’ impressive achievements this year, which include a total of 8 Gold, 5 Silver, and 7 Bronze Stevie® Awards across various categories. The awards affirm the company’s consistent excellence in marketing, customer engagement, and advocacy-driven campaigns.
The “Buwis Buhay” initiative stood out by highlighting the value of micro-insurance for Filipinos who often face financial vulnerability in times of crisis. Through emotionally compelling narratives and real-life scenarios, the campaign encouraged people to view insurance not as a luxury but as a necessity within reach. Its viral success on multiple platforms further amplified awareness, turning conversations about affordability into action.
The Stevie® International Business Awards, considered among the world’s most prestigious business recognition programs, celebrate outstanding achievements in innovation and performance across industries. Cebuana Lhuillier Insurance Brokers’ win in this global arena underscores the company’s role as a trailblazer in making protection inclusive and relevant.
With “Buwis Buhay” setting a benchmark, Cebuana Lhuillier Insurance Brokers reinforces its mission of safeguarding Filipino families. The campaign proves that effective marketing is not about extravagant budgets, but about heart, creativity, and purpose — qualities that inspire meaningful change.