As humans existing in a digital world, most of us utilize filters to be able to edit our photos until it suits to our liking, or we deem it worthy of publishing over at Facebook and Instagram. In fact, the two popular social media platforms reported more than 600 million users of filters worldwide.
But then again, where filters fail, reality quickly checks in.
The latest ad by Allianz PNB Life, a major life insurer in the country, offers a glimpse into a world that shows the realities that cannot be fixed with a simple filter. “No Filter,” a digital film conceptualized by the award-winning and imaginative agency Gigil, is a wry, self-aware take on humanity’s harmful impact on the environment.
Set to the tune of a happy, upbeat ditty, the ad is packaged as a feel-good watch when obviously, it isn’t. It opens with bubbles floating past an aerial shot of the city, which then cuts to a polluted sea obscured by shining bokeh. As it continues to force a “picture perfect” world onto viewers, more exaggerated cover-ups of Mother Nature’s cries for help appear. These include glittery factory smoke, colorful fireworks in lieu of mining explosions, and suffering animals made to look healthier and more kawaii.
But as ridiculous as the ad presents these filters to be, it also serves to remind viewers to care about the planet.
“Allianz PNB Life strives to build a sustainable future for Filipinos. Through ‘No Filter,’ we want to prove that even though the planet can’t be fixed instantly, we can help make it better. At Allianz, we work together to protect you and the planet,” said Chief Marketing Officer Gino Riola told FrontpagePH.com.
The spot is a further extension of the insurance company’s broader sustainability focus, from its insurance products down to its grassroots initiatives in partnership with various local government units (LGUs) and organizations, Riola added.
Via its Allianz Ride Safe campaign, the company is promoting bike safety and education to push for cycling as an alternative mode of transport in Metro Manila. Last November, Allianz PNB Life launched the country’s first solar-powered bike pit stop together with the city of San Juan. Just last month, the company also set up new bike racks in four of the City of Manila public squares. The racks, which also double as art installations, are inspired by the locations they are in—the Tabak bike rack in Bonifacio Shrine, for instance, is designed after the weapon the hero is seen holding at his nearby monument.
“Beyond readying Filipinos for the future with quality health and life insurance, we want to make sure they can look forward to it too,” said Allianz CEO Alexander Grenz. “From going digital to supporting sustainable businesses, each step by Allianz is always directed towards a safer and greener future.”
Previously, Allianz PNB Life also launched e-jeepneys for Makati-Mandaluyong commuters and sponsored a major reforestation effort in Batangas province. Now, the company is working to shift fully to renewable energy use by 2023, proving that “sustainability” extends beyond being a buzzword or one-time corporate social responsibility event for them.
Worldwide, the Allianz Group has topped the Dow Sustainability Index from 2017 to 2019, and remains still in the top levels of that list. With growing investments in renewable energy and a thorough environmental management system, the Group targets to produce net-zero emissions by 2050.
Watch “No Filter” here: https://www.youtube.com/watch?v= 9 0eEMpUTs.