MONTEGO Pet Nutrition, a privately owned pet food maker in Africa, announced that it had expanded into the Philippines through a partnership with a local distributor, Pet Ideas, an importer and distributor of pet products locally since June 2015.
Jom Cadenas, Business Unit Manager at Pet Ideas, emphasized that this will be the first time that a pet nutrition company from South Africa will be launched in the Philippines.
“Filipinos are accustomed to US and European-made products, so to be able to launch a new and innovative brand and a line of pet nutrition products manufactured in Africa is really exciting for us. We are proud to be able to offer Filipinos high-quality products at a reasonable price, which are backed up by Montego’s own R&D and manufacturing facility,” Cadenas said.
Pet Ideas will distribute Montego Classic in the Philippines, Montego’s flagship pet food range, which became available at veterinary clinics, pet shops, agri-supply stores and via online platforms starting end-September.
All products in the Classic range are made with real protein and include raw materials that are classified fit for human consumption, with added vitamins and minerals for sustained health. This ideal combination ensures consistently delicious flavor, digestibility and complete, balanced nutrition to satisfy the needs (and appetites) of both dogs and cats.
As the Classic range has grown over time, it has expanded to include nutrition for various breeds and ages of both dogs and cats. The formulations and production processes have been refined and perfected as well, the result of which can be found in each Classic product, and the wellbeing of pets around the world.
Sakkie Luther, International Business Developer for Montego Pet Nutrition, expressed excitement to be able to bring their quality pet food to the Philippines in partnership with Pet Ideas. “While we actively pursue and grow our business on the African continent, our dream has always been to expand our footprint to other continents as well. Being able to present our brands to a discerning market such as the Philippines, confirms that our brand reputation as high-quality products, at affordable price, is relatable to a wider market, and we are very proud of that.”
Montego is at the forefront of Africa’s growing pet food market, with a manufacturing capacity of almost 100,000 tons annually. It currently exports to 15 countries, 13 of which are on the African continent.
The company also recently announced that they would be expanding to the US.
Luther said the company also believes in sustainable manufacturing practices. Their state-of-the-art production facility and newly acquired manufacturing plant in South Africa, firmly positions Montego not only as the largest independent pet food manufacturer but also the largest brand owner and distributor in Africa.