ABB clicks with launch of online store in Shopee

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THE Philippines witnessed the most dramatic increase in online shopping transactions last year, which soared by 325 percent, according to NielsenIQ data.

As this trend signals a permanent transition of Filipinos to brick-and-click shopping, ABB Philippines launches its first official store with e-commerce giant Shopee to sell the company’s low voltage products.

We recognize that our customers‘ habits are changing. In response we have to make our products as accessible as possible. Providing an online shop where they can view our extensive product range, chat with an expert and order solutions 24/7 is a positive way to place our technology within reach of our consumers. If we are to make smart homes and smart cities happen, we need to be present in channels where people can easily purchase our products at their own convenience,” said Olivier Coquerel, ABB Philippines’ Country Managing Director and Local Business Manager for ABB’s Electrification business.

The store’s user-friendly interface allows customers to quickly learn about each product’s core features, benefits and price, and easily complete their purchase in just a few clicks.

The store also provides chat features with an online customer service representative who can immediately answer questions and improve understanding of ABB‘s low voltage products. This includes providing guidance so that customers will be able to make an informed choice, ensuring safe and smart power consumption for families and industries.

The online store offers customers access to a wide range of electrical products such as miniature circuit breakers (mcb), molded case circuit breakers (mccb), air circuit breakers (acb) and contactors. All these are key products for customers to build safe and comfortable homes, offices, factories or business facilities.

Visit ABB Philippines’ official store in Shopee at

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