THE country’s foremost foam and mattress brand continues to carve a name not just in the industry but in the world record books as well.
And the brand shares its 55th year of success by giving back to the community, an act that shows the company’s humility and compassion towards others amid its decades of progress and prosperity.
A little over a week ago, Uratex set a world record by forming the world’s largest human mattress domino totaling 2,355 mattresses. That number toppled the previous world record of 2,019 established by Globo Comunicação e Participações S.A. and Ortobom at Riocentro, in Rio de Janeiro, Brazil on August 6, 2019, an attempt that lasted 11 minutes and 13 seconds. All the 2,019 mattresses were then donated to charities.
For Uratex’s record-breaking attempt, it took an estimated 14 minutes and 27 seconds to complete the world record feat, symbolically represented by the numbers “2” and “3” to signify the year 2023. The “55,” on the other hand, signifies the 55th anniversary of the brand, which traced its humble beginnings in 1968 under a “santol” (cotton fruit) tree.
The participants were selected from a list of volunteers, which included both Uratex employees and charity representatives. All volunteers who met the height and age criteria specified by Guinness (at least 4’11” in height, aged 16 and above) and were in good physical condition at the time of the attempt were welcomed to become part of that historic event.
“Teamwork is what made us last for 55 years, and by collectively striving to set a world record for the
largest human mattress dominoes, each individual plays a crucial role in achieving this feat,” Eddie Gallor, Executive Vice President for Automotive. “And because Uratex Philippines is dedicated to giving back to various charitable causes, surpassing a Guinness World Record serves as a meaningful avenue towards making this philanthropic endeavor a reality.”
Uratex gives back to the communities it serves
The 2,355 mattresses that were used in the iconic undertaking held at Halls 2-4 of the SMX Convention Center in Pasay City were the top-selling Classic Uratex Single (36″ x 75″) but these mattresses did not go to waste.
Uratex Philippines, which continues to not only help enrich the lives and create meaningful moments for Filipinos but also gives back to the communities, reinforces its corporate social responsibility initiatives by donating the 2,355 mattresses used in the record-breaking attempt to various charity organizations, with the help of the brand’s celebrity endorsers and select group of social media influencers. This act is a true testament to Uratex’s generosity, a genuine Filipino success story of uplifting comfort with quality and innovation for the benefit of every Filipino household.
Some of these charities include orphanages and homes for the elderly, which provide sanctuary for individuals who have been abandoned by their families, women, children and adults with special needs and community hospitals from across the region.
Among them are House of Somang (House for the Elderly), Saint Rita Orphanage, Tahanan ng Pagmamahal Children’s Home, and Bethany House Sto. Niño Orphanage. These organizations play a vital role in offering care and support to those who need them most. This unique opportunity allows Uratex to further reach the communities that it serves and makes a positive impact on the lives of its partners and customers. Uratex also prioritizes underfunded charities or those who do not have sufficient financial resources to carry out their missions effectively.
Moreover, Uratex is mindful of its role in protecting the environment, as it actively supports different sustainability programs such as tree planting, mangrove planting, and other green initiatives towards use of solar panels and electric vehicles. It has recently launched Trill Seave, a product collection with fabrics that are made from upcycled marine plastics. Through this, Uratex aims to help address plastic pollution that damages the country’s ecosystems and threatens the health of several marine species.
Icons for an iconic brand
The record-setting event was witnessed by Uratex owners and executives led by Natividad “Naty” Cheng, co-founder, CEO and president of Multiflex RNC Philippines, Inc. (Uratex) and the other half of the driving force behind Uratex since its inception, the other being her late husband, Robert Cheng; William Lee, executive vice president for furniture and bedding; Eddie Gallor, executive vice president for automotive; Peachy Medina, managing director; and Stephen Cheng-Lee, Sleep Business Unit director.
“As the leading foam manufacturing company in the country, one of the core missions and vision of
Uratex is to serve the Filipino community and by beating the record, we bring honor to the Philippines on a global scale,” William Lee proudly declared. “Moreover, since it is the Filipino people who support Uratex, we want to give back by making them a part of this historic event,” he added.
The event was also the perfect platform and opportunity for Uratex to introduce its newest brand ambassador for the Uratex Classic line, totally fresh from the local and global triumph of her latest film, “A Very Good Girl,” Kapamilya actress and box office queen Kathryn Bernardo.
“Kathryn is a highly influential and marketable celebrity in the Philippines, particularly among the younger generations (Gens Y and Z). She is well loved by Filipino households and commands a significant presence in the broader mass market, making her the perfect fit to endorse Uratex’s classic foam products,” shares Stephen Cheng-Lee.
“Aside from that, we are proud to only get brand ambassadors who are actual Uratex users and
Kathryn has been a Uratex user since she was very young. This is also the reason why ‘It’s always been
U, Uratex’ is our campaign slogan for our brand ambassadors this year.”
Through the years, Uratex undoubtedly is in a class all its own, unsurpassed in quality, technology, innovation and craftsmanship in the Philippine foam and mattress industry. Its mattresses, foams, and sleep products have been consistently recognized by Reader’s Digest with 14 consecutive Platinum Awards in the Mattress Category. And now, this new world record hopefully will further reinforce its leadership and cement its status a globally recognized, proudly Philippine-made brand that is now exported to other countries such as the US, Canada, and Australia.
As it moves on, Uratex will continue to be guided by the vision of its co-founder, Robert Cheng: “We will not stop until we provide every Filipino with a comfortable and affordable mattress to rest on.”
(MAIN PHOTO: Uratex Philippines’ top executives whoop it up after successfully breaking the previous record of the largest human mattress dominoes. The team is led by Uratex co-founder and CEO Natividad “Naty” Cheng (holding the Guinness World Records certificate) together with celebrity endorser Kathryn Bernardo (at Mrs. Cheng’s right) and Guinness World Records Senior Records Manager/Official Adjudicator Mai McMillan (in gray pants, center)).