Cebuana eyes more branches by the end of the year

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CEBUANA Lhuillier is eyeing to open more branches nationwide by the end of 2022, a move that is in line with its commitment to bring its products to far-flung locations, especially in rural communities with limited access to financial services.

The network expansion will focus on rural and hard-to-reach areas of the Philippines. With just 2,500 brick-and-mortar stores prior to the pandemic, Cebuana Lhuillier now has over 3,000 branches, which is expected grow further with the projected opening of more branches this year.

In the last two months alone, new branches were opened within Metro Manila and in areas such as Zambales, Agusan del Sur, Lanao del Norte, Davao Oriental, Zamboanga del Norte, Davao City, Davao del Sur, and Misamis Oriental.

“We have always been clear in our mission of providing Filipinos with accessible financial services. Part of that mission is to ensure that there will always be a Cebuana Lhuillier branch near them that will take care of their financial needs whenever they need them. Now, more than ever, we want to ensure that regardless of where our clients may be across the country,  they have access to the efficient and innovative micro financial solutions that we offer,” shared Jean Henri Lhuillier, Cebuana Lhuillier president and CEO.

The nationwide expansion is most beneficial to countryside residents like Josephine Villegas, a barangay nutrition worker in Caba, La Union. The opening of the first-ever Cebuana Lhuillier in Caba allowed for a more convenient way to claim money remittances without having to travel via bus to the neighboring town of Aringay. “Ang pamasahe papuntang Aringay, 50 pesos pero papunta pa lang yun. Nung magkaroon na ng Cebuana dito sa Caba, hindi ko na kailangang magbyahe, walking distance na lang. Yung ipapamasahe naming, puwede na magamit pang-load o pambili ng bigas,” the mother of two shares.

With the new branch strategically situated at the back of the municipal hall and right in front of the town market, Josephine just needs to walk from their barangay to the town center for her financial needs.

“This is just the beginning of our expansion efforts as we continue to assert our dominance in the micro financial services business. More than just increasing the number of branches, we are also continuously looking to onboard new partners, while also launching new innovative solutions and digital products that would make accessing our services easy and convenient anytime, anywhere,” adds Lhuillier.

Cebuana Lhuillier is setting its sights to dominate in 2022, coupling its expansion of stores while also looking into growing its number of partners and agents for its money transfer business. On top of its expansion efforts, the company has already on boarded a number of new partners and has launched Cebuana Xpress, its ultimate micro financial services app early in the year that seeks to provide the public with accessibility to its services anytime, anywhere, and everywhere.

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