Who says the fun has to stop when the lights go out? McDonald’s Philippines is turning up the purple with its latest limited-edition collectibles, and this time, everyone’s favorite purple character is bringing a little glow to the party.
Meet the Grimace Glow-in-the-Dark Buds, four miniature figurines that promise to add a dose of cuteness, mystery, and nostalgia to your collection. Whether you’re a dedicated Grimace fan or someone who simply cannot resist the thrill of opening a blind box, these tiny purple buddies might just become your next obsession.
McDonald’s gave fans a sneak peek of the collection during its Purple World of Grimace Experience at the UN Del Pilar store in Manila, transforming the restaurant into a playful wonderland filled with interactive games, quirky installations, and Instagram-worthy photo spots.
Purple was practically the unofficial dress code, and every corner offered another reason to strike a pose. But the real stars of the show were the pocket-sized Grimace figures stealing hearts one adorable expression at a time.
The collection features four designs: Peeking Grimace, Giggling Grimace, Welcoming Grimace, and a mysterious Secret Grimace. Each figurine comes in a sealed blind box, meaning there’s no telling which purple pal you’ll bring home until you open it.
And that’s where the fun begins. Will you score the giggling one on your first try? Get three identical figures in a row? Or hit the collector’s jackpot with the elusive secret design?
Fortunately, McDonald’s has a solution for duplicate dilemmas. Participating stores nationwide will feature designated Grimace Buds Trading Corners, where collectors can exchange their extra figures and hunt for the missing pieces of their purple dream team.
These collectibles also have a trick up their sleeves. After a few minutes of exposure to light, the figurines glow in the dark, making them charming little companions for desks, shelves, and bedside tables.
Even the packaging gets in on the action. Each box can be transformed into Grimace Island, a miniature display setting where collectors can create their own tiny purple universe.
The latest merchandise drop follows the success of McDonald’s limited-edition denim jacket, which saw 90 percent of its stocks claimed within just 24 hours.
“Seeing 90 percent of our limited-edition Denim Jacket stocks claimed in just 24 hours showed us how passionate our McDonald’s fans truly are,” explains Katrina Lee-Chua, Assistant Vice President for Strategy & Insights and Digital of McDonald’s Philippines.
She said the new collection is another way to reward loyal customers with experiences that go beyond their usual food favorites.
Now, here’s the deal for anyone ready to join the purple hunt.
Starting November 12, 2026, collectors can redeem a Grimace Glow-in-the-Dark Bud for 25 MyMcDonald’s Rewards points plus P199 per blind box, exclusively through the McDonald’s App at participating stores nationwide.
Not enough points yet? MyMcDonald’s Rewards members earn one point for every P10 spent on eligible purchases, bringing that next purple surprise a little closer with every qualifying order.
Between the mystery boxes, glow-in-the-dark magic, and opportunities to trade with fellow collectors, McDonald’s has found another way to turn its beloved mascot into a full-blown collectible craze.
And with a secret design hiding somewhere in the mix, completing the collection might take a little patience, a few trades, and perhaps a generous helping of luck.
After all, when it comes to Grimace, it’s not just about thinking purple anymore.
It’s about glowing purple, too.