SM Supermalls proudly unveiled the MSME Champions’ Wall, a tribute to the passion, perseverance, and innovation of the country’s 17,000 micro, small, and medium enterprises (MSMEs). Held at SM Mall of Asia (MOA), the event gathered distinguished guests to celebrate the 2024 Presidential Awardees for MSMEs, recognizing their outstanding contributions to the nation’s economic growth and their vital role in shaping the future of Filipino entrepreneurship.

A Symbol of Innovation and Perseverance
The MSME Champions’ Wall stands as a powerful testament to the entrepreneurial spirit of Filipinos. Designed as a fusion of creativity and storytelling, the installation showcases diverse industries and success stories that define the MSME sector. It serves as both an inspiration and a platform to elevate the visibility of small businesses that fuel the country’s economy.
Honoring the 2024 Presidential Awardees
The event was graced by key representatives from the Department of Trade and Industry (DTI), SM Supermalls executives, and private sector leaders, along with the esteemed 2024 Presidential Awardees for MSMEs.
In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasized the importance of empowering MSMEs, stating:
“This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”
The highlight of the celebration was the formal recognition of this year’s Presidential Awardees, individuals and businesses that have demonstrated outstanding performance, innovation, and community impact. Each awardee shared their journey, reinforcing the vital role MSMEs play in job creation, industry growth, and national development.
SM Supermalls’ Commitment to MSMEs
As a longstanding champion of local businesses, SM Supermalls continues to strengthen its support for entrepreneurs through initiatives such as the SM for MSMEs Program. This program provides MSMEs with market opportunities, business support, and nationwide visibility, helping them scale their ventures.
The MSME Champions’ Wall at SM MOA stands as an enduring reminder of the resilience, passion, and excellence of Filipino entrepreneurs. It is a symbol of SM Supermalls’ unwavering commitment to being a true partner in their success.
For MSMEs looking to join the program, visit msme.smsupermalls.com.
