Have you heard about Meta Digitrading?
It is an innovation-led Filipino company focused on developing brands that combine creativity, performance, and emotional relevance. Founded by Leo Ardina, Von Menchate, Bryan Paolo Castro, and Russ Juson, the company was established with a clear mission: to elevate Filipino products by transforming local insights into market-ready brands that can compete in today’s fast-moving digital economy.
At its core, Meta Digitrading operates as a brand-building and digital trading company. It goes beyond traditional distribution by shaping products from concept to consumer—anchored on strong storytelling, strategic positioning, and data-driven execution. The company believes Filipino brands thrive when they are authentic, relatable, and built with intention, a philosophy that guides every brand under its portfolio.
This approach is best reflected in Meta Digitrading’s flagship brand, PIKUTIN Perfume. Inspired by familiar Filipino street language and everyday expressions, PIKUTIN reimagines cultural cues into a confident, modern fragrance identity. The brand is designed not only to smell good, but to create an emotional connection—encouraging self-expression, confidence, and attraction in a way that feels natural and relatable to Filipinos.
To further strengthen its connection with the market, PIKUTIN Perfume proudly introduces Tiyo Bri as its official brand ambassador. Known for his confident presence, relatable personality, and strong following among Filipino audiences, Tiyo Bri embodies the values PIKUTIN stands for: authenticity, charisma, and modern masculinity. His influence helps bridge the brand’s message to a wider audience, reinforcing PIKUTIN’s appeal as a fragrance that fits real-life confidence, everyday style, and aspirational living.
PIKUTIN Perfume features oil-based eau de parfum formulations with concentrations ranging from 30% to 35%, ensuring long-lasting performance of up to 36 hours, even in the Philippines’ humid climate. With a versatile scent lineup—from everyday wear to office-ready profiles and premium, classic-inspired fragrances—the brand is positioned as both functional and expressive. Marketed as unisex, PIKUTIN challenges traditional fragrance norms and embraces inclusivity.
Driven by digital-first strategies, Meta Digitrading leverages e-commerce, social media, and community-based marketing to scale its brands efficiently. Looking ahead to 2026 and beyond, the company plans to expand PIKUTIN through pop-ups, collaborations, and broader retail presence—continuing its commitment to building the next generation of Filipino brands that are culturally rooted, commercially strong, and future-ready. For further information, please visit, Facebook: https://www.facebook.com/pikutinperfume