The Philippines Marketing Association (PMAA) held a press conference today at Hilton Manila, Newport World Resorts in Pasay City to promote the 54th National Marketing Conference (NMC).
With the theme “AI-NABLED MARKETING: Artificial Intelligence Inside Out,” this year’s conference is set to gather select and established names in the marketing industry locally and across the globe to tackle the latest effects of artificial intelligence on various business operations and how local business owners and marketers can learn from these.
Happening this October 23, 2025, at the Hilton Manila, the NMC will share insights on the impact of AI in business and how AI and neuromarketing or the practice of using neuroscience and cognitive science to understand consumer motivations, preferences, and decision-making, can help make marketing more human. The conference will also delve on how AI is reshaping innovation and competitive advantage in marketing, as well as real-life stories from business owners who successfully transformed their businesses through intelligent creativity.
Deep-dive and hands-on sessions will also take place to further understand the influence of AI in today’s marketing landscape and how marketers can create a meaningful and humanized approach to these AI results.
“While the challenge of embracing AI is still there, it is our responsibility to impart wisdom and knowledge not only to our people but also to our business partners, fellow marketers and most especially to our customers, hence, this year’s conference will be highlighted by our invited select key leaders who has the experience and ability to discuss the latest trends in AI marketing and how we can help our fellow Filipinos separate reality from virtual reality,” added Oreta.
A one-day event that aims to impart and discuss the latest confusion and uncertainty brought about by artificial intelligence, the 2025 NMC will serve as a platform for marketers, local businesses, especially MSMEs, to bridge the gap of creativity and technological advancement that will help propel their businesses and bring forth improved customer experience.
The National Marketing Conference is an annual event of the Philippine Marketing Association that brings together marketing experts, business leaders, and individuals to talk about the latest marketing trends and practices globally. It is the most-awaited conference in the field of marketing in the country and is considered to be the official gathering of marketers.
To know more about the 54th National Marketing Conference, you may visit this link.
The Philippine Marketing Association is a strong pillar of support and source of direction for marketers in the Philippines and across the region, with a vision of being the catalyst and advocate of world-class marketing practices in business, industry, and the academe in the Philippines in the global arena. To know more about the Philippine Marketing Association, you may visit its official website: https://philippinemarketing.org.