The HSMA Board was inducted by DOT Undersecretary Shahlimar Tamano
Last March 2, the Hotel Sales and Marketing Association (HSMA) Philippines formally inducted its 2026–2027 Board of Trustees during its first General Membership Meeting at Lanson Place Mall of Asia.
The induction signaled the start of a new leadership term for the organization, which brings together sales and marketing leaders from more than 130+ hotels and resorts across the Philippines. As one of the country’s most active hospitality organizations, HSMA continues to champion collaboration across the industry while supporting tourism growth initiatives in partnership with the Department of Tourism.
Leading the organization for the 2026–2027 term is Loleth G. So, Group Commercial Director of Megaworld Hotels & Resorts, who was inducted as President. Joining her on the executive committee are Cielo O. Reboredo, Vice-President – Sales & Marketing of Okada Manila, serving as Vice-President; Kristine “Miles” S. Santos, Manager for Corporate Sales of Bayview Park Hotel Manila, as Secretary; and Desiree Rose De Guzman-Padiernos, Global Marketing Director of Astoria Vacation and Leisure Club Inc. of Astoria Hotels and Resorts, as Treasurer.
The newly inducted Board of Trustees also includes Carmela Bocanegra, Vice-President – Sales & Marketing of Filinvest Hospitality, as Director of PR & Media Relations; Ma. Celeste B. Romualdo, General Manager of The Linden Suites, as Director of Membership; Amie C. Villena, Area Director of Sales & Marketing for Boracay Newcoast hotels Savoy Hotel Boracay, Belmont Hotel Boracay, and Chancellor Hotel Boracay, as Director of Education; Marvin Kim Tan, Vice-President – Sales & Marketing of The Manila Hotel, as Director for Ways & Means; and Jennylyn G. Santillan, Director of Sales & Marketing of City of Dreams Manila, as Director for Programs.
Serving as HSMA Chair is Margarita “Margie” Munsayac, Vice-President – Sales & Marketing of Bluewater Resorts, while Rose Libongco joins the board as HSMA Virtus Chair (Ex-Officio). Supporting the Virtus program is Wenie Maligaya, Assistant Vice-President for Business Development of Newport World Resorts, who serves as HSMA Virtus Vice-Chair.
During the meeting, HSMA also presented its calendar of major programs and initiatives for the year, which will focus primarily on education, training, and professional development for sales and marketing practitioners in the hospitality industry.
With a growing membership base representing hotels and resorts across the country, HSMA continues to play an important role in strengthening the Philippine hospitality sector. Through collaboration among industry leaders and alignment with tourism stakeholders, the organization aims to help drive increased travel demand to the Philippines while delivering stronger business results for the properties its members represent.