For many Filipinos, the word “pikot” comes loaded with meaning—family stories, whispered jokes, and the kind of humor only locals fully understand. For the creators of Pikutin, it became something else entirely: inspiration.
What began as a familiar, culturally charged word has evolved into a fragrance brand that proudly blends Filipino humor, modern perfumery, and a bold sense of identity. With scents designed to last up to 36 hours—even in the country’s heat and humidity—Pikutin is quietly carving out its space in a crowded fragrance market.
“At the core, we wanted something Filipinos could instantly relate to,” explains John Louie Alipala, Company Representative of Meta Digitrading Enterprise Co. “Pikutin is playful, but it’s also confident. It reflects who we are. We believe it’s a brand that Filipinos would instantly recognize and relate to—something playful, confident, and proudly ours,” he added.
A Rabbit, a reputation, and a rebrand
ONE of the brand’s most eye-catching elements is its rabbit logo—a symbol chosen less for shock value and more for what it represents.
Rabbits are often associated with vitality and attraction, an idea Pikutin embraces metaphorically. The goal, Alipala pointed out, is not a literal interpretation but symbolism: a fragrance that draws people in, sparks curiosity, and leaves a lasting impression.
While the term “pikutin” may carry negative connotations, the brand leans into reclaiming the narrative by turning it into something modern, confident, and even aspirational.
Five scents, one Filipino soul
PIKUTIN currently offers distinct eau de parfum scents, each inspired by iconic international fragrances while maintaining a distinctly Filipino sensibility. These blends were all designed to awaken memories, reflect moods, and become a true extension of identity.
Pikutin (Original) – Inspired by Kenneth Cole. Clean, fresh, and easy to wear, this scent feels familiar and approachable. Perfect for daily use, it gives off a neat, confident, and effortless vibe.
Sputing – Inspired by YSL Y. A bold and modern scent that feels energetic and confident. Fresh at first, then smooth and refined, it’s made for those who want to stand out without being overpowering.
Harabas – Inspired by Le Labo Santal 33. Warm, woody, and subtly sensual, this scent feels grounded and intimate. Ideal for evenings or quiet moments, it leaves a calm yet memorable impression.
Habulin – Inspired by Baccarat Rouge 540. Sweet, airy, and undeniably magnetic, this scent is designed to turn heads. It gives off a confident, luxurious vibe that lingers and makes the wearer instantly more attractive.
The newest addition, Padrino, stands out as the most premium of the lineup. Designed for executives, business owners, and those who prefer a more formal presence. Inspired by Creed Aventus, Padrino embodies what the brand describes as “alpha energy,” a quality rooted in confidence and leadership rather than gender.
“Alpha doesn’t mean male-only or not about gender,” Alipala noted. “It’s about presence, confidence, and how you carry yourself. Women can be dominant, confident, and powerful too. That’s why our fragrances are positioned as unisex, created to enhance who you already are.”
Built for the Tropics, Made to Last
What truly sets Pikutin apart is performance. All scents are 30-35 percent oil-based eau de parfum, allowing them to last up to 36 hours, even in tropical conditions.
Feedback from users has been as memorable as the fragrances themselves. Some describe the scents as “fresh out of the shower,” while others jokingly warn that the longer it lasts, the more attention it attracts—earning the brand an unofficial reputation as a “chick magnet.”
One female reviewer even offered a playful warning: the scent was too attractive for its own good.
Proudly Filipino, quietly confident
By balancing local humor, modern formulation, and accessible luxury, Pikutin represents a new generation of a Filipino brand perfume that is unafraid to embrace cultural nuance while competing on quality.
In an industry often dominated by foreign names, Pikutin proves that Filipino fragrance can be just as bold, lasting, and unforgettable.