Cebuana Lhuillier has once again cemented its status as one of the Philippines’ most trusted and innovative brands, sweeping major honors at the 2025 PANAta Awards. Following a landmark year that saw the company recognized at the Stevies, Globees, and Asia CEO Awards, Cebuana Lhuillier continued its award-winning streak by securing two of the night’s most prestigious accolades: People’s Choice Favorite Brand and Brand Building Team of the Year (Integrated Marketing & Communications Group).
The recognition highlights the company’s strong connection with the Filipino public and its continued leadership in strategic, purpose-driven marketing. “We are deeply honored to receive the People’s Choice Favorite Brand award, together with six other major recognitions at the 2025 PANAta Awards. These honors are a testament to the unwavering trust of our clients nationwide and the dedication of every Ka-Cebuana who brings our mission to life. Each campaign we deliver is built with purpose — to uplift, support, and empower Filipinos — and it is truly meaningful to see that commitment celebrated on such a prestigious stage,” according to Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.
Mike Sena, First Vice President and Chief Marketing and Communications Officer, emphasized the significance of the team award. “Every award we earned affirms the impact and intention behind our campaigns — from Pasasalamat to Money Guro, Iponventure, and our Gold Bar initiatives. These wins reflect the power of insight-driven storytelling and purposeful engagement. Being named Brand Building Team of the Year is especially meaningful, as it underscores the strength of collaboration, creativity, and strategic execution in delivering meaningful experiences for our customers,” he said.
In addition to its top honors, Cebuana Lhuillier earned multiple Bronze Awards for outstanding campaigns across marketing disciplines. Its Pasasalamat initiative showcased excellence in on-ground activations, fostering stronger community engagement nationwide. Money Guro highlighted the company’s commitment to financial literacy through creative and accessible social media content, while Iponventure encouraged long-term savings and financial resilience among Filipinos. The Cebuana Lhuillier Gold Bar campaign was also recognized for innovation in product launches, demonstrating the brand’s ability to create new markets and deliver meaningful consumer experiences.
The 2025 PANAta Awards success reinforces Cebuana Lhuillier’s role as a pioneering force in Philippine marketing and corporate social responsibility. As it continues to expand its services and engage with millions of Filipinos, the company’s accolades underscore a commitment to excellence, innovation, and customer empowerment, further solidifying its reputation as a brand that not only delivers services but also makes a positive impact in communities across the nation.