Small businesses to benefit from free online store through SME super app Enstack

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THE Department of Trade and Industry (DTI) said that only 34 percent of Micro, Small and Medium-sized Enterprises (MSMEs) in the Philippines are online due to lack of knowledge and high costs.

This is why SME superapp Enstack is offering a new sales channel to its merchants in a bid to expand their customer reach online. All verified superapp merchants will have a free, ready-to-use Web Store with integrated payment options including COD and shipping.

Enstack launched the Web Store to help MSMEs open an online shop and become a fully digital business. The new sales channel is offered to its merchants in a bid to expand their customer reach online. All verified superapp merchants will have a free, ready-to-use Web Store with integrated payment options including COD and shipping.

This rounds off Enstack’s sales channels as merchants can now sell online via Web Store and Chat Store
and offline via its Cashier miniapp. Merchants have the ability to fulfill orders on the superapp’s “All
Orders” page while inventory is synced real time.

One MSME, Wok’s Tapsihan, found setting up an online shop complex and commission fees too costly. Owner Abigail Gondra explored different options, but it was Enstack’s free, no-code Web Store that made it possible to open an online storefront, increase sales, and improve operations.

Opening an online store and reaching more customers used to be just a dream. Now, by just uploading
our inventory onto Enstack, we can venture into ecommerce for the first time and are very happy to see
new sukis enjoy our tapsilog
,” shares Gondra.

Since launching in February, Enstack has helped tens of thousands of underserved MSMEs through its
free, easy-to-use superapp that brings together all the tools they need to run their business from their
mobile phone. By transforming offline tasks such as managing orders, invoicing, shipping packages, and
tracking businesses’ performance, SMEs can keep up with today’s highly digital business landscape.

At Enstack, finding the right digital tools can be difficult for any business. Frequent and regular
dialogues with our SME community allow us to add and improve features to our simple but powerful
app that helps solve unique problems faced by small businesses. Our no-code, ready-to-use Web Store
fits very well with our overall mission of serving our merchants so they can become fully digital and see
their businesses take off
,” Macy Castillo, Managing Director of Enstack, said.

Enstack’s free Web Store does not require any coding skills and integrates all Enstack tools and services
such as payments and logistics, reducing barriers MSMEs face when starting an ecommerce business. As
soon as merchants upload inventory data, their Web Stores are generated and they can share their
personalized URL to customers or social media pages to drive traffic and conversion. Merchants can also
turn on “Vacation Mode” if they choose to go offline to optimize or take a break. Enstack is available to
download free from Google Play and the App Store.

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