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Payment platform Bayad Center upgraded Filipinos’ financial experience by calling itself as simply “Bayad.”

The rebranded Bayad Center now comes with a new logo and
tagline as well to be able to connect with the new generation of payers as it also expands its digital footprint and help contribute to the
advancement of the country’s finance sector.

With the rebranding, Bayad reinvents itself as a bigger, better, and younger brand to adapt to the evolving financial needs of Filipinos in the
face of accelerating digital transformation and recovery from the ongoing pandemic.

The paying public can now expect a bigger Bayad with its expanded services and solutions portfolio, biller, and channel partner network, as well as its onsite-to-online platform. All its trusted payment solutions such as Bills, Instasure (insurance), Load, Travel, Pay-out (loan disbursement), Withdraw (ATM transactions), Remit, and Med-assist (medical reimbursement) are now under one name.

With its new look and vibe, Bayad hopes to resonate in the eyes and minds of a modern generation of consumers who lead dynamic lifestyles as they establish themselves or build a good life for their families.

Bayad President and CEO, Lawrence Ferrer, said that they see a new world order emerging from advances in technology, business, and social spaces.

“We are transforming to keep pace with the times and people we serve. But
always, we are guided by our belief that Filipinos deserve to be rewarded for their hard work, and so we always think of ways to make payments and other financial services simple, fast, and readily available in every home and community.”

Since its inception, Bayad revolutionized financial services through technology and has been supporting the advancement of financial technology (fintech) in the country. Its digital presence got a big boost with its revamped mobile app and online payment facility. The Bayad app is an all-in-one pera transaction platform that provides an accessible, easy, and reliable way of managing funds and earning incentives with family and friends. It is designed for digitally-savvy Filipinos who want to live responsibly and keep their personal expenses in check while earning exclusive rewards.

The app carries valuable features such as e-wallet and e-load, bills viewing and payment, personal financial manager, QR payments, rewards, insurance, savings accounts, personal loans, and credit scoring system.

The new Bayad Online, as an extension of the Bayad Centers, offer the same safe, hassle-free, and reliable payment acceptance that is available 24/7 and can be accessed from anywhere in the world.

With this feature, both Bayad digital touchpoints significantly benefit Meralco customers by being the first to introduce a real-time posting of Meralco payments through its system. With a few clicks and taps, every
Meralco customer is assured that payments made through the Bayad App and Online are immediately posted in their accounts.

From its humble beginnings as an over-the-counter payment center solely for Meralco, Bayad has evolved to be a full-service fintech company, offering a whole suite of financial products and services available through its extensive physical and digital channels.

In so many ways, Bayad is continually shaping the payment landscape in the country – from pioneering outsourced payment collection, expanding its network, to creating a payment ecosystem that bridges the physical and digital spheres. Today, Bayad moves forward with a new approach while keeping its mission and the Filipino consumers at the center of it all.

Bayad is available at Google Play Store for Android users and App Store for iOS users. Bayad Online is accessible through https://www.online.bayad.com.

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