Airspeed Group Embraces Digitalization to Enhance Customer Experience

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Businesses are constantly evolving to stay competitive in a dynamic digital environment, which is why Airspeed Group has embraced the imperative of digital transformation. With over four decades of industry experience, Airspeed has steadily integrated digitalization into its services and operations, aiming to enhance customer-centricity.

Acknowledging that digital transformation is not merely an option but a necessity in the logistics sector, Airspeed is committed to boosting operational efficiency, streamlining processes, and elevating customer service through digitalization. Recently, the company has upgraded its digital initiatives significantly. This includes the development of its Domestic Transport Management System and the launch of Mobile Proof of Delivery software, allowing customers access to service details, announcements, and promotions. Enhancements to the Warehouse Management and Domestic Systems offer customers real-time tracking and delivery updates.

“It is important to prepare the end users, which include the employees, and also assess customer responses during the initial trial phase for all digital changes,” according to Liza Marquez, Airspeed Group’s Chief IT Officer

Airspeed Group prioritizes proactive change management to ensure the success of its digital transformation journey. By emphasizing assessing stakeholder responses, particularly from customers, the company demonstrates a commitment to understanding and addressing concerns. This strategic approach is poised to facilitate a smooth transition towards digitalization, ultimately benefiting both internal operations and customer satisfaction.

Recognizing the pivotal role of staff readiness in driving digital transformation, Airspeed invests in extensive training programs to equip its employees for the digital era. By fostering a culture of ownership and dedication, the company enhances its capabilities to adapt to technological advancements effectively.

Airspeed’s digital transformation endeavors are underpinned by a strong commitment to customer-centricity. Integrating customer feedback into systems governing customer interaction, such as online booking and shipment tracking, underscores the company’s dedication to improving the overall customer experience. At Airspeed, digitalization is not merely an internal enhancement but a strategic initiative aimed at benefitting all stakeholders.

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